Following shortly after Macy’s and Bloomingdale’s holiday window reveals, came Saks Fifth Avenue on Monday, November 20, and boy was it a sight to see.
The 2023 holiday campaign in partnership with Dior is titled Dior’s Carousel of Dreams at Saks. Dior is the first luxury fashion house that Saks has ever worked with for its annual holiday initiative.
Coinciding with the launch of World of Dior digital pop-up on Saks.com, the Fifth Avenue flagship just unveiled this year’s window displays and light show.
“This exciting collaboration is a testament to the power of the Saks Fifth Avenue brand and the strength of our partnerships with the world’s leading luxury fashion houses. For decades we have presented our holiday windows and light show as our gift to New York City, and this year we are honored to do so in partnership with Dior to further elevate the unique and inspiring experience we deliver to our customers,” said Marc Metrick, CEO of Saks.
This year’s windows are the most extensive displays yet! Each window helps tell the story of Monsieur Dior’s dream journey from Paris to New York City. Catch iconic landmarks from both cities decorating the displays with features inspired by the Dior’s Carousel of Dreams at Saks theme. Catch Monsieur Dior leaving Paris to race down the Hudson via boat and travel across the Rockefeller Center ice rink. They will be on view through January 5th, 2024.
As for the light show, botanical elements and celestial-inspired icons enliven Dior’s Carousel of Dreams at Saks. It showcases almost 300,000 LED lights to a musical medley that speaks to the spectacle’s beautiful nature.
“The traditional holiday celebration at Saks, inaugurated by its marvelous Light Show on the iconic Fifth Avenue, is one of the most keenly awaited, spectacular and enchanting in the world,” noted Delphine Arnault, Chairman and CEO of Christian Dior Couture. “The unique alliance between Saks and Dior – initiated over 70 years ago by Monsieur Dior himself – has a highly symbolic value for our House, bringing together the unwavering history we share with the United States and our perpetually reinvented heritage. An ode to the magic of creation in all its forms.”
When: Now – January 5, 2024
Where: 611 5th Ave, New York