Following shortly after Macy’s and Bloomingdale’s holiday window reveals, came Saks Fifth Avenue on Tuesday, November 22, and boy was it a sight to see.
The 2022 holiday campaign is in partnership with the British singer’s AIDS Foundation, The Rocket Fund. Sir Elton John himself made a special appearance at the unveiling, performing “Your Song” just moments before the magical light show debuted. If you missed his performance you can watch it back via Saks Live.
This year’s windows are “inspired both by the theme of heartwarming holiday gifts from years past and the partnership with the Elton John AIDS Foundation.” Some scenes include nostalgic games like rocket ships and kaleidoscopes to honor Sir Elton John’s joyous nature.
And for the first time ever, this year’s window display illuminates from within and in sync with the light show.
The light show is made up of more than 600,000 points of lights in accompaniment to Elton John’s songs “Step into Christmas,” “Cold Heart PNAU Remix,” “Your Song” and “Merry Christmas.” Saks Fifth Avenue promises the spectacle is the best yet with more colors and immersion than ever before.
“While it’s the happiest time of the year for many, we mustn’t forget about the billions of people around the world for whom safety, respect, and dignity are not guaranteed,” says Sir Elton John. “Saks’ generous support of the Elton John AIDS Foundation’s Rocket Fund will help fuel our programs to bring an end to the stigma and discrimination that prevent so many people from accessing compassionate and life-saving HIV care.”
The holiday windows will be up through January 3, 2023.
When: Now – January 3, 2023
Where: 611 5th Ave, New York