You know it’s the holiday season in NYC when all the elaborate window displays are unveiled, and as of this week the city has become a glittering masterpiece!
Saks Fifth Avenue was the latest to join in last night (Nov. 23) with a grand reveal with some surprise celebrity guests.
Because of the pandemic, the holiday tradition was completely reimagined, but it definitely isn’t lacking any magic. Alex Rodriguez and Jennifer Lopez joined Saks Fifth Avenue President
and CEO Marc Metrick to begin the first “Saks Lights Up Fifth Avenue” ceremony yesterday evening, which will be one of many this year. New Yorkers can tune in to each surprise lighting — which will take place on select weekdays through Dec. 23 — via livestream on Saks.com to enjoy the festivities at a safe distance. Each event will benefit a charitable cause, with $100,000 in donations to be made by Saks over the course of the holiday season to non-profits.
The theme for this year’s iconic window displays is “This is How We Celebrate,” which will “shine a light on the importance of spending time with loved ones and the different ways people and places across the country celebrate.” It will, as usual, highlight NYC specifically. Some scenes include:
- A musical celebration on bustling Broadway in Times Square
- A classic barber shop getting a visit from some adorable kids and their pets, wanting to look their best
for the New Year celebration
- A celebration surrounding the neighborhood food truck at a holiday block party
Check out the opening ceremony and this year’s gorgeous windows below (and don’t forget the annual glittering light show at the end)!
featured image source: Courtesy Saks