With the return of the holiday season comes the city’s iconic holiday window displays, mostly down Fifth Avenue.
Though Saks Fifth Ave is perhaps the most famous—and theirs will go up in the coming weeks—other luxury shopping brands are also gearing up to deck out their front facades, including Bloomingdale’s 59th St. Flagship!
The official unveiling of Bloomingdale’s holiday windows kicked off with a night of festive celebrations, philanthropy, and must-see performances on November 13th.
The night was hosted by actress and singer Cynthia Erivo, featuring performances from Jordan Fisher, Lea Salonga, Tituss Burgess, and Wicked’s choreographer and three-time Emmy nominee Christopher Scott with an 8-piece orchestra playing instrumental medleys from the film’s soundtrack.
This year’s theme is Wicked Good Holiday, and is inspired by the look, feel and magic of Wicked.
“The Wicked Good Holiday shop, will showcase a thoughtfully curated selection of this season’s finest gifts, inspired by the gravity-defying world of Wicked and its vibrant palette of pink, green, and metallic hues,” reads a press release.
The partnership between Bloomingdale’s and Universal Pictures will see the space turn into a total transformation, complete with all kinds of licensed and Wicked-inspired merchandise, photo opportunities, specialty activations, customization cards, and a whole lot more.
Frank Berman, EVP, Chief Marketing Officer at Bloomingdale’s, stated:
“Bloomingdale’s comes alive during the holiday season, and this year, we’re more excited than ever for what’s in store. The magic of Wicked will shine through every aspect of the holiday campaign, from our iconic reimagined Santaland, to our lineup of exclusive gifts and products, and our highly anticipated window display. We’re excited to continue to bring joy and wonder into the season for our shoppers.”
Bloomingdale’s holiday windows are displayed along Lexington Avenue at the 59th Street flagship.