On Friday, March 1st, customers lined up to get a taste of Apollo Bagels, the former pop-up shop that has since made New York City their permanent home. Owners Joey Scalabrino and Mike Fadem were previously selling Apollo Bagels at pop-ups around the world. Yet, addicted New Yorkers were able to get their fix on weekends at Williamsburg pizzeria, Leo, also owned by the duo. However, now customers can enjoy the same glutenous treat Friday through Sunday at its first brick-and-mortar location at 242 E. 10th Street.
Apparently, Apollo Bagels was sold out by 2pm on opening day, Scalabrino told Eater, and has been selling out daily since opening. So what’s making people go crazy for Apollo Bagels? It’s all in the sourdough!
Customers can’t get over the tangy, chewy crunch of each bite. And since its foundation is so delicious, Apollo Bagels keeps it pretty simple when it comes to their product, only offering three different bagels (plain, sesame, and everything) and two different cream cheeses. However, you can zhuzh it up with various toppings if you prefer, ranging from tomato to smoked salmon and whitefish salad to almond butter and jam.
So if you want to see what all the hype is about, we advise you get there as early as possible to try and evade waiting too long in line.