Yes, us New Yorkers are extremely passionate about our bagels–sometimes too much, but we’re not apologizing for it. And there are some things we’re particular about when ordering our bagel, like never, ever getting it scooped out and ensuring our bagels achieve maximum schmear.
And, well, now we won’t have to worry about getting jipped on that schmear!
Philadelphia Cream Cheese has debuted Philadelphia Bagel Wholes, the first-ever no-hole bagels, in order to make more room for cream cheese. And the best part–New Yorkers can get their hands on them!
As the undisputed cream cheese category leader, Philadelphia is gathering together some of the country’s most beloved bagel shops to put an end to holed bagels, and NYC’s Utopia Bagels is one of them.
Keenan White, Senior Brand Manager at Philadelphia, stated:
We’ve heard our fans question why bagels have holes and the limitations it poses for their favorite cream cheese, and we couldn’t agree more. That’s why we’re joining forces with fan-favorite shops across North America to create a more-schmear movement, maximizing the space to enjoy Philly’s signature, creamy taste with every bite.
For a limited time only, New Yorkers can order your no-hole bagels at Utopia Bagels. And those who can’t make it to Queens can get the bagel shipped to them via Goldbelly.
The first-of-its-kind solution offers more space to give bagel fans more of what they love–bagel and schmear.
P.S. Utopia Bagels is expanding to Manhattan this year, so it’ll be much easier for New Yorkers to get their hands on these beloved bagels!
🥯 Utopia Bagels – 1909 Utopia Pkwy, Queens