At Secret NYC, we’re a team of passionate New Yorkers (spread out across Manhattan, Brooklyn, and Queens) who are constantly exploring what the city has to offer across the five boroughs. From checking out the newest openings to discovering under-the-radar spots and businesses, we’re on an endless journey to bring you the best insider tips, plans and inspiration in New York City. And now, we’re making it a whole lot easier!
We’re launching a new ongoing project and leaving our mark on every corner of the city! From restaurants to bars and exhibits to bookstores, we’re giving our Secret NYC stamp of approval on all of our favorite local businesses across NYC that you can support.
So on your next stroll out and about, be sure to keep your eyes peeled for bright yellow stickers decorating business window fronts. If you spot our Secret NYC stamp of approval, you’ll know it’s a must-visit destination. We’ve picked these places for a multitude of reasons: whether it be a spot near our apartment we return to time and time again (and wish we could keep secret!), or an iconic NYC joint that truly lives up to the hype.
We started out small by our office in SoHo and spots near home, but stay tuned as we add more to our list and expand to all NYC neighborhoods (and scroll to the bottom for an easy-to-see map of all the places)!
- Jerrell’s Betr Brgr, SoHo: this comfort food spot is open late-night, and has the most mouthwatering creations you won’t believe are entirely vegan. Our favs are the O.G. BETR BRGR (with bacon), loaded chili fries, and strawberry milkshake. 117 6th Ave
- Stella’s Caribbean, Park Slope: named after Jamaican-born Chef Duwaine Harris’s mom, Stella’s serves up delicious Jamaican dishes from jerk shrimp to codfish fritters. They also have a covered backyard that’s heated in the winter! 559 5th Ave, Brooklyn
- Alimama, Chinatown: a longtime favorite of Secret NYC, you can pick any item off Alimama‘s menu & end up delighted — we’re obsessed with the boba milk tea cream puff and onyx mochi donut. 89A Bayard St.
- Pizza Secret, Prospect Heights: if we’re looking to satiate our pizza craving (always) we head to this “secret” joint making true Neapolitan pies. We even created our own limited-time Secret NYC pie when we hit 1 million followers on IG. 72 5th Ave, Brooklyn
- Piccola Cucina Osteria Siciliana, SoHo: with a SoHo and Uptown location, this Italian spot offers seasonal ingredients sourced from local markets to bring diners the freshest dishes imaginable. 196 Spring St.
- Pastavino, Staten Island: this newcomer to the bustling Italian restaurant scene on Staten Island has an incredible entirely house-made pasta program & to-die-for Roman-style Focaccias that live up to its impeccable atmosphere. 44 Navy Pier Ct, Staten Island
- The Queensboro, Jackson Heights: this Jackson Heights fav offers a rustic refuge for diners looking to enjoy delicious comfort food. There’s also a community fridge right outside, providing food for the community free of charge. 80-02 Northern Blvd, Queens
- Loreley, Lower East Side: restaurant & beer garden whose super-Instagramable decorations rotate every season (plus they have allll the hot winter cocktails you could want). 7 Rivington St.
- Sugar Wood, SoHo: the newest naughty bakery in NYC with “Woody” (penis-shaped) or “Kitty” (vagina-shaped) waffles, either naked, dripped or drizzled in a variety of sweet sauces. 157 Prince St.
- Court Street Grocers, SoHo: when you need a good sandwich in NYC, Court Street Grocers comes through. Our video team’s go-to order is the Clean Turkey with roast white meat, arugula, mayo, white onion, and sweet pickles. 540 LaGuardia Pl.
- Spes, East Village: the intimate ambiance at Spes will make you think you’re at a close friend’s dinner party. We love the interactive spinner (an adult version of the Twister spinner) that helps you pick what wine(s) you’ll be having. 413 E 12th St.
- Heart of Gold, Astoria: this Astoria staple serves up an extensive beer selection. Whether you’re grabbing after-work drinks, testing your knowledge at trivia or laughing at a comedy show, you can’t go wrong. 37-14 31st Ave, Queens
- Flagship Brewing Company, Staten Island: opened in 2014 by childhood neighbors, Flagship prides itself on being the ultimate beer destination on SI. They now distribute beer across NY, but there’s nothing like a pint in person. 40 Minthorne St., Staten Island
- Good Judy, Park Slope: Good Judy has been serving up a gay old time in South Brooklyn since 2020, simultaneously nailing a complex craft cocktail menu plus piano karaoke, Drag Race screenings & summer block parties. 563 5th Ave, Brooklyn
- Le Phin, East Village: adorable Vietnamese coffee shop with delicious drinks & bites — try their Sesame Latte & Pandan Latte. 259 E 10th St.
- Brooklyn Whiskers, Bushwick: all-vegan café that’s our videographer’s go-to spot for coffee and the best vegan pastries/baked goods (they also serve beer & wine in the evening). 1037 Broadway, Brooklyn
- Lockwood, Jackson Heights: Lockwood’s shops began in Astoria & have since expanded to Jackson Heights, Williamsburg & more! Find impeccably curated home goods and NYC-specific items, many locally made. Various Locations (see map)
- Sweet Pickle Books, LES: pickles and books? That’s right! This quirky little spot on Orchard is a cozy bookstore that offers jarred pickles in exchange for used books. (P.S. we really like the spicy ones). 47 Orchard St.
- Raffetto’s, Greenwich Village: passed down through four generations, this iconic NYC pasta shop in the Village has been around since 1906. And they still uses the same guillotine machine to cut homemade noodles that was used then (cash only)! 144 W Houston St.
- Universal Museum of Hip Hop Pop-Up, The Bronx: this limited-time exhibit offers a taste of the highly-anticipated Universal Museum of Hip Hop while it’s still under construction. Our favorite part was the 15-foot x 8-foot tall BoomBox & virtual graffiti! 610 Exterior Street, Bronx
- C’mon Everybody, Bedstuy: this bar & performance venue celebrates diversity & aims to amplify POC & Queer voices. You’re just as likely to see an incredible R&B singer as you are a Carly Rae Jepsen dance party or reading of Real Housewives. 325 Franklin Ave, Brooklyn
- Nan Xiang Xiao Long Bao, Flushing & K-Town: Nan Xiang is known for its rainbow “Lucky Six Soup Dumplings,” and has been chosen as Michelin-recommended Shanghainese food for nine consecutive years. Various Locations (see map)
- BLVD Bistro, Harlem: this soul food restaurant never fails to comfort us with its seven-cheese macaroni, jumbo shrimp & grits and fried chicken sliders on biscuits. Plus, brunch is served all day, every day—a NYer’s dream! 2149 Frederick Douglass Blvd.
- Liberty Bagels, 260 W 35th St.: voted the #1 bagel in the city out of more than 200 tried & tested spots, Liberty Bagels is no joke with mountains of cream cheese, freshly rolled bagels & three different NYC locations. Various Locations (see map)
- Lloyd’s Carrot Cake, The Bronx: for three decades this family-run bakery has been supplying the Bronx & East Harlem with the most delicious cakes for special occasions or everyday cravings. Its namesake dessert comes from Lloyd’s mother’s original recipe. 6087 Broadway, The Bronx
- Baby Grand, Union Square: if you’re looking to sing your hard out, whether that be in front of an audience of complete strangers or in a private room with your closest friends, you absolutely can’t go wrong with a night at Baby Grand. Plus, you can memorialize your night with some adorable pics in their photo booth. 29 W 17th St, New York
Stay tuned as we continue to add to this map and feel free to reach out to us with any of your suggestions through Instagram.