On Monday, June 24, a Pride Slide popped up in the Flatiron District—and it was epic.
Leading up to the 50th anniversary of the Stonewall Uprising, Tinder decided to build a 30-foot rainbow Pride Slide in the Flatiron Plaza as the brand’s World Pride celebration kick-off. The idea behind the slide was to have people ride it down to show their support for the Equality Act (a bill that would prohibit discrimination on the basis of sexual orientation and gender identity in employment, housing, and protect many other essential civil rights).
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Each time someone rode down one of the three colorful slides, Tinder made a donation OF $10 to the Human Rights Campaign (HRC) in support of this bill. Once the person got to base of the slide they were given the opportunity to send a quick and easy email to their Senator, asking that the Equality Act be brought to the Senate floor. According to Tinder’s CEO, Elie Seidman:
“Discrimination in any form violates the fundamental values that drive Tinder. We believe everyone should have equal rights, and by calling on our tens of millions of users to show their support and take action, we hope to make real change for the LGBTQ+ community. Earlier this year, Tinder became an official corporate sponsor of the Equality Act, and by supporting HRC and leveraging Tinder’s massive scale, we are working to effect change on a national level.”
While the slide was only around for the one day, they are still pushing their #RightToLove PSA through their app. There are also plenty of other rainbow-filled activities you can still participate in, like enjoying a picnic over the massive rainbow flag in Battery Park City, check out the most inclusive street sign in the city located on “Gay St” (now going by “Acceptance Street”), and see the largest Pride Flag in the city on Roosevelt Island.
Also published on Medium.