Dreaming of authentic Swiss hot chocolate and a wintery escape? We’ve got you covered—no need to leave the city!
Zürich, home to the world’s most enchanting holiday markets, is bringing a taste of the Alps to Manhattan with a limited-time pop-up. Snow-dusted peaks may be missing, but twinkling lights and festive cheer are guaranteed.
Guests can sip FREE world-renowned Swiss hot chocolate, surrounded by twinkling lights, seasonal décor, and the cozy charm of a true alpine holiday scene. No passport required, just your love for festive treats and snowy daydreams.
And this isn’t just any hot chocolate. Switzerland, celebrated for its rich dairy and artisanal chocolates, is home to some of the world’s finest cocoa, as well as legendary holiday markets, snow-dusted mountains, and endless seasonal joy.

For the second year in a row, the Zürich Tourism Board is spreading Swiss holiday cheer by bringing this one-of-a-kind cocoa experience to The Lavaux Wine Bar, famous for its exquisite selection of European wines and intimate, festive atmosphere. Wrap your hands around a warm cup, inhale the decadent chocolate aroma, and let yourself be transported to a snowy Swiss village.
And the holiday magic doesn’t stop there. If you fall in love with the hot chocolate, you might have the chance to experience Switzerland in person.
Visitors who share their pop-up experience on social media will be entered into an exclusive giveaway for a trip to Zürich—imagine celebrating the season surrounded by snowy peaks, sparkling markets, and that same irresistible Swiss chocolate.

The Lavaux Wine Bar X Zürich Tourism Holiday PopUp
- 🗓️ Thursday, December 4th, Friday, December 5th and Saturday, December 6th
- ⏰ 4 pm – 6:30 pm (Thursday and Friday) 1pm -3pm (Saturday)
- 📍The Lavaux Wine Bar, 630 Hudson St, New York, NY
Don’t let the winter wonderland wait—experience a taste of Switzerland right here in Manhattan. Learn more about Zürich tourism on their official website.