Women are taking over sports, and we are here for it. In the same week that TOGHETHXR unveiled a new collaboration with Nike and a brand new billboard at Penn Station, we’ve got the announcement of a new women-owned sports bar in NYC with discounted prices for fans attending games at Madison Square Garden.
TALEA bar, the first women-owned brewery in NYC
Just blocks from Madison Square Garden, the TALEA Beer Co. taproom in Penn District is the perfect pit stop for anyone heading to a Knicks or Rangers game. The first woman-owned brewery in NYC, TALEA is known for its fruit-forward, approachable beers and its bright, design-forward taprooms.
Also, during major NYC sporting events, TALEA offers drink deals for fans wearing team gear or showing tickets. Guests can get $2 off beers if they’re wearing gear or show a ticket, or enjoy $8 beers from 3-5 pm during happy hour.
Athena Keke’s establishes Clinton Hill as a hub for women’s sports
In Brooklyn’s Clinton Hill, Athena Keke’s is leading a new movement in NYC bar culture. A larger wave of women’s sports bars is opening across the country. It all kicked off with trendsetters like The Sports Bra, which opened in Portland in 2022.
Also, focused entirely on women’s sports, it offers wall-to-wall coverage of the WNBA, NWSL, college gymnastics, and more. No sound-offs. No backrooms. Every screen includes matches where women take center stage.
Wilka’s brings women’s sports energy to the Lower East Side
On the Lower East Side, Wilka’s Sports Bar brings a Manhattan edge to the women’s sports bar scene. Named after the Polish word for “wolf”, Wilka’s taps into the idea of collective fandom. A pack of fans watching, celebrating, and supporting together.
Serving craft beers, curated cocktails, and all the right matches, Wilka’s is quickly becoming the go-to spot for fans of Gotham FC, New York Liberty, and international competitions.
Women are no longer strangers in a NYC sports bar
With venues like Athena Keke’s, Wilka’s, and TALEA, New York City is defining what the future of sports bars looks like. Inclusive, community-centered, and unapologetically focused on women’s sports.
This isn’t a trend. It’s the new standard.