Nike and TOGETHXR have teamed up again in NYC, this time launching a new apparel collection built around their unmissable message: “Everyone Watches Women’s Sports”.
The drop includes bold statement tees, hoodies, and caps, all pushing for visibility, equality, and unapologetic fandom. And yes, New Yorkers, they unveiled a brand new Nike billboard at Penn Station.
What is in the Nike x TOGETHXR collection?
The Nike x TOGETHXR “Everyone Watches Women’s Sports” capsule features three essential pieces:
- Heavyweight cotton T-shirt built for comfort and presence.
- Midweight French terry hoodie made for statement layering.
- Mid-depth unstructured cap for an everyday flex.
Each piece comes in two distinct tones: Off Noir (a classic black) and Sail (a crisp, elevated white). Also, the pieces center TOGETHXR’s now-iconic slogan, aimed at flipping outdated narratives and putting women athletes where they belong: front and center.
NYC is at the center of women’s sports
New York isn’t just a sports city; it’s a city that thrives on culture, identity, and being early to every movement. This launch matters here. From Manhattan to Queens, fans are seeing women’s sports claim space like never before.
Also, with local stores like Nike House of Innovation NYC carrying the collection, the message is loud and clear: the era of women’s sports being sidelined is over.
Where to get the Nike x TOGETHXR collection in NYC
The full collection is available now on Nike.com, the Nike App, TOGETHXR.com, and in select Nike and Dick’s Sporting Goods stores nationwide.
This isn’t just merch, it’s a movement. TOGETHXR, co-founded by athletes like Alex Morgan and Sue Bird, exists to amplify the voices and stories of women athletes.
The extended partnership with Nike means broader reach, bigger platforms, and a deeper investment in shifting culture. NYC, home to one of the most passionate sports communities in the world, is now a key player in spreading the message.