Just in case you haven’t heard the news 1,000,000 times, Taylor Swift’s The Life Of A Showgirl album is dropping on Friday, October 3rd — the fetchest day of the year.
Of course, the pop-country star is celebrating her 12th studio album in the grandest way possible, bringing that Vegas glitz and glam to NYC with a three-day pop-up in partnership with Spotify. If you weren’t seeing the album’s signature orange hue before — you know, like on the Empire State Building — you’re sure to see it now.
Ready Swifties? Here’s the scoop on what’s ahead.
All about the Taylor Swift The Life of a Showgirl pop-up
From September 30th to October 2nd, Swifties can venture to the Spotify pop-up from noon to 9pm for Instagrammable moments, Easter eggs, giveaways, and more from the world’s most popular artist.
In true Taylor fashion, details are mum at this time — a location is still TBD — but as soon as we learn more about the pop-up and exactly what to expect, you’ll be the first to know. If you weren’t already trying to decode the meaning behind the album’s new track list — we know all eyes and ears are on “Ruin the Friendship” — you can try to figure out where exactly the three-day event will be. (Cornelia Street, perhaps? We kid.)
Stay tuned Swifties — there’s more to come. Until then, the singer’s other 11 albums will keep you plenty entertained.

Do note that the pop-up is operating on a first-come, first-serve basis, and though we can’t say for certain, we’re willing to be there will be a lengthy line. All those under 16 must be traveling with an adult.
Be sure to also check out Fever’s Candlelight and Broadway Sings tribute to Taylor Swift.
🧡 The Life of a Showgirl pop-up from Spotify
🗓️ September 30th-October 2nd
📍 Location TBD
⏰ 12-9pm