If you are looking for the ultimate waterfront escape, the pool at The William Vale just got a massive glow-up. Starting today, May 22, the iconic Williamsburg hotel is officially home to the first-ever Sephora Summer Club.
Ditching the standard pool day for a full-on beauty oasis, the brand is bringing its signature black-and-white stripes to Brooklyn.
Whether you are a skincare fanatic or just looking to lounge with a drink in hand, this summer-long activation blends pool culture with elevated wellness and beauty touchpoints.
What to expect at the Sephora Summer Club
1. Complimentary SPF stations
Protecting your skin just got a lot easier. The pool deck is fully stocked with curated sunscreen hubs featuring Sephora’s newest formulas. You can discover high-performance products and reapply for free all day long.
2. The beauty library
Did you leave your favorite hair tool at home? If you are staying at the hotel, you can use the try-before-you-buy Beauty Library. You can order premium glam tools and treatments straight to your room. It works exactly like a standard room service call. You can also visit the Sephora Kiosk to purchase travel-ready essentials on the spot.
3. Custom poolside cocktails
You can sip on a signature Sephora Spritz while taking in the sweeping Manhattan skyline views. The custom food and beverage menu was designed exclusively to pair perfectly with your sunbathing sessions.
4. Dive-in movie nights
The fun doesn’t stop when the sun goes down. The club will host monthly poolside movie screenings. These events are paired with themed cocktails and branded snacks for the perfect summer night out.
📍 The William Vale, Williamsburg, Brooklyn
📅 May 22 – September 7, 2026
🎟️ Locals can grab day passes via ResortPass, or you can book directly through the hotel. More info: Visit thewilliamvale.com/sephora-summer-club-brooklyn/ for reservations.
