Beloved European budget fashion chain Primark, offering chic fashion at incredible prices, has announced it has officially signed a lease for its first storefront in Manhattan! Set to pop up in the heart of Herald Square, the new location will serve as a flagship location for Primark.
The Herald Square store will boast over 54,000 square feet of retail selling space across four floors. Shoppers will be able to shop from the retailer’s unique combination of the latest fashion trends and essentials as well as homewares and beauty.
And considering it will be located directly across the street from Penn Station, the most highly trafficked train station in the country, the new store will certainly be bringing in loads of foot traffic, enabling Primark to reach more shoppers than ever before.
The new Primark location is just one of the many additions transforming The PENN DISTRICT into a dynamic district offering New Yorkers and tourists alike the best in class of retail, restaurants, and lifestyle offerings. Ed Hogan, EVP Retail Leasing at Vornado, stated: “As THE PENN DISTRICT is quickly becoming New York’s top destination for exceptional shopping, dining, and entertainment, we look forward to working with the Primark team.”
Kevin Tulip, Primark US President, added:
Opening a location in the epicenter of US fashion is going to be an exciting milestone for Primark US. When the opportunity arose to bring Primark to Herald Square in Manhattan…we knew it was the perfect fit. We’re thrilled to bring more affordable quality fashion directly to Manhattanites, commuters, and people across the world who are visiting the great city of New York.
The Herald Square location will be Primark’s 11th New York store once its new store at Queens Center opens later this year. They now have over 450 stores across 17 countries. New York City locations include:
- City Point Brooklyn – 445 Albee Square W, Brooklyn
- Kings Plaza Shopping Center – 5100 Kings Plz, Brooklyn
- Jamaica Ave – 162-10 Jamaica Ave, Queens
- Staten Island Mall – 2655 Richmond Ave, Staten Island
The Primark Herald Square opening date will be announced at a later date.
📍 The PENN DISTRICT at 150 W 34th Street
🗓 Opening date coming soon