Climate Week is here, bringing tons of events and pop-ups to NYC from September 17th through September 24th. Just this past Monday, the Empire State Building was lit blue for the occasion, and today and tomorrow, New Yorkers can get a glimpse into farm life with Organic Valley’s two-day activation the Rockefeller Campus.
From September 20th to September 21st, the Channel Gardens at Rockefeller Center has been entirely transformed into a small farm experience. Rockefeller Center’s gardening team and landscape design firm, Manscapers, worked with Organic Valley to create the pastureland that currently covers the campus.
In the spirit of Climate Week, the Organic Valley pop-up farm will show New York’s city slickers how consumers support for small organic dairy farms can help reverse the effect of climate change.
At the farm-scape, visitors can sample Organic Valley cheeses, learn how to milk a cow from a real farmer, take part in a ‘pledge mural’ to commit your support to small organic family farms, snap photos on a vintage tractor, get the chance to win free Organic Valley milk for a year and more!
Moreover, Organic Valley flew out six farmers across the country to NYC for their “Protecting Where Your Food Comes From” Campaign. Keep your eyes peeled for subway takeovers, along with hand-painted billboards and bus shelters across NYC. Through the campaign, Organic Valley farm hopes to enocurage people to choose climate-friendly dairy from organic small family farms.
The farm at Rockefeller Center is free and open to the public.
🕑 Wednesday, September 20 – Thursday, September 21, 10am – 6pm
📍Channel Gardens at Rockefeller Center (Between Fifth Avenue and the Rockefeller Center Rink, between 49th and 50th Streets)