A field of florals awaits you at Grand Central’s Vanderbilt Hall from September 19th – 20th. The pop-up activation, known as “Crayola Flowers Giving Garden” is celebrating the launch of Crayola Flowers from art supply company, Crayola, and international importer and distributor of fresh cut flowers, Mrs. Bloom’s License Corp.
Crayola Flowers is integrating color, creativity, and kindness into their vibrant blooms and purchasing platform that donates a portion of proceeds from each sale to a participating nonprofit of the buyer’s choice.
Participating nonprofits and organizations include: 4-H, A Kid Again, American Foundation for Suicide Prevention, American Heart Association, Autism Speaks, Big Brothers Big Sisters of America, Hawai’i Community Foundation Maui Strong Fund, On Our Sleeves, One Tree Planted, Operation Homefront, St. Jude’s Children’s Research Hospital, The Humane Society, and Wounded Warrior Project.
“Mrs. Bloom’s and Crayola believe in the profound impact that color and kindness can have on the world,” said Oren Shapiro, partner and president of Mrs. Bloom’s. “Crayola Flowers is an innovative business model that empowers consumers and nonprofits to spread cheer, inspire kindness and affect change through the joy of giving and receiving flowers.”
Through the Crayola Flowers platform, any nonprofit (from animal shelters to historical societies) can create their own custom floral shop. Customers that are passionate about the cause can purchase from the nonprofits’ flower shop, as 10-50% of the proceeds will be donated depending on the fundraising option selected by the nonprofit. Fundraising administrators will have access to a plethora of tools that help create, share, manage, and track fundraisers.
Crayola Flowers Giving Garden in Grand Central will immerse commuters in a beautiful and interactive display of endless blooms spanning more than 6,000 square feet.
“Our collaboration with Mrs. Bloom’s not only extends our brand into the flower industry, but more importantly furthers our mission by supporting nonprofits and consumers who share our passion to make this world a better, brighter place,” said Warren Schorr, Crayola Senior Vice President Business Development, Global Licensing & Experiences.
Bouquets from Crayola Flowers range from $49 – $150. Visit the Crayola Flowers website to learn more.
📍 Vanderbilt Hall, Grand Central Terminal
🕑 September 19 (12pm – 6pm); September 20 (9am – 6pm)