If seeing world-class museums, observation decks, and iconic NYC attractions for half the price sounds like your kind of winter plan, NYC Must-See Week 2026 is officially one event you won’t want to miss. Part of the city’s popular Winter Outing program, the limited-time promotion brings back 2-for-1 admission across all five boroughs, making it one of the best budget-friendly ways to explore New York City at the start of the new year.
If the post-holiday slump has you feeling blue–and your wallet is still recovering from December–Broadway Week might be exactly the pick-me-up you need. With half-priced tickets to some of NYC’s hottest attractions, it’s the perfect excuse to treat yourself without adding to your holiday debt!
What is NYC Must-See Week?
NYC Must-See Week is one of NYC Tourism’s signature citywide programs and part of the larger Winter Outing event–a promotional deal that includes Restaurant Week, Broadway Week, and Hotel Week.
Taking place each winter, the limited-time promotion offers 2-for-1 admission to attractions, museums, tours, and performing arts institutions across all five boroughs.
When is NYC Must-See Week?
NYC Must-See Week returns annually each winter. This season’s iteration will take place beginning this month, running January 20 through February 12, 2026.
What’s the 2-for-1 offer?
NYC Must-See Week’s offer allows you to purchase a two-person admission for the price of one ticket at participating attractions. The NY Tourism website notes:
There is a two-ticket minimum per purchase for the NYC Must-See Week discount. Rather than one free ticket for every full-price ticket, all tickets will be issued at 50% off their original price (plus applicable taxes and fees). Your shopping cart will show the exact number of tickets you will receive.
How do I find out which attractions are participating?
Here’s a look at some of this year’s 70+ participants:
Museums & Galleries
- Madame Tussauds New York
- Guggenheim New York
- Poster House
- Alice Austen House Museum
- 9/11 Memorial & Museum
- Museum of the City of New York
- Intrepid Museum
Attractions & Tours
- Top of the Rock Observation Deck
- Citi Field Tours
- Edge
- Yankee Stadium Tours
- Carnegie Hall Tours
- One World Observatory
- RiseNY
Taylor Heery
Broadway & Performing Arts
- New York Philharmonic
- New York City Ballet
- The Metropolitan Opera
- Jazz at Lincoln Center
Spas & Wellness
- QC NY
Sports & Outdoor Recreation
- Brooklyn Bowl
- The Rink at Rockefeller Center
- Central Park Fishing
- SkateYogi
From world-class museums to sky-high observation decks, NYC Must-See Week is your excuse to get out, explore more, and spend less this winter.