It’s almost time for the curtain to rise–NYC’s beloved Broadway Week is gearing up to return this winter! Set to take place Tuesday, January 20th through Thursday, February 12th, 2026, the event offers theater lovers an incredible deal: 2-for-1 tickets to some of Broadway’s most in-demand shows.
An NYC staple since 2011, this biannual promotion from NYC Tourism and the Broadway League is one of the most popular around–and it’s your ticket to unforgettable Broadway nights.
What is NYC Broadway Week?
NYC Broadway Week is one of NYC Tourism’s most popular promotions taking place biannually–once in the winter as part of NYC’s larger Winter Outing program, and again in autumn.
The limited-time program delivers an unbeatable perk: 2-for-1 Broadway tickets (with a two-ticket minimum) to some of the biggest shows in town, from hit musicals to crowd-pleasing comedies.
NYC & Company and the Broadway League have teamed up on the promotion since 2011 to help support and boost the local theater scene.
When & how to get tickets
With the winter 2026 edition of Broadway Week running from January 20 through February 12, tickets are officially on sale as of today, Wednesday, January 7. When booking, be sure to use the code NYCBW250 to score your 2-for-1 tickets.
Shows tend to sell out fast, so we suggest setting a reminder and jumping on the deal as soon as tickets drop.
What shows are participating in Broadway Week 2026?
Now that tickets have officially went on sale, the full list of participating shows has been released!
26 shows are participating this winter–here’s the lineup:
- & Juliet
- Hamilton
- Chess
- Ragtime
- Aladdin
- Buena Vista Social Club
- All Out: Comedy About Ambition
- The Outsiders
- Chicago
- Stranger Things: The First Shadow
- MJ The Musical
- The Great Gatsby
- The Lion King
- Moulin Rouge! The Musical
- Wicked
- Six
- The Book of Mormon
- Oh, Mary!
- Hadestown
- Hell’s Kitchen
- Liberation
- Oedipus
- Operation Mincemeat
- Maybe Happy Ending
- Two Strangers (Carry a Cake Across New York)
- Death Becomes Her
Tips for securing the best seats
Because the program is so popular, securing tickets may prove to be a challenge. Here are some tips to score the best seats:
- Act fast — popular shows tend to sell out within hours, so don’t wait
- Use the correct promo code — the official code to use will be revealed soon
- Upgrade your seats — if you want the best seat in the house, some productions offer a premium option for an extra cost
Why you won’t want to miss it
Between bucket-list productions, buzzworthy newbies, and the rare chance to see them for half the price, there’s no better time to treat yourself than during Broadway Week.