Hungryroot, The Subscription-Based Grocery Service, Opens Pop-Up Store In Flatiron District

Happy Monday everyone! In true NYC style, we obviously had to start the week off with an all new pop-up that’s just opened in the city.

Hungryroot is one of those e-commerce platforms that have skyrocketed in popularity over the past year. Running on a subscription-based service, they offer healthy, plant-based meal-kits (ranging from small-large sizes) that make preparing food as easy as 1-2-3. It’s no shock that at the lowest price of $69 for a small order (consisting of 11 items), this service caters only to those that can afford such a lifestyle and nonetheless, the current market is saturated with online grocers offering similar services.

In an effort to differentiate from the rest, they’ve stepped outside of the box and opened up a physical grocery store (pop-up). Although Flatiron has plenty of permanent, well-known grocery brands such as Whole Foods and Trader Joe’s, Hungryroot’s advantage is in the simplicity of their products.

instagram.com/hungryroot

Open until June 28th, the retail location actually sells individual items without the mandatory purchasing of a small/med/large bundle. However, their most obvious USP is the super colorful branding, the entire store is filled with hues of purple, turquoise, yellow, red and their packaging features Hungryroot’s personal label. It’s quite the spin on your typical grocery store experience, with a lively interior that fits the pop-up concepts we know and love in the city.

instagram.com/hungryroot

If you happen to be in the Flatiron area, looking for something to eat during your lunch hour and most importantly, want something vegan-friendly, check out Hungryroot while it’s still open!

Address: 909 Broadway (b/w 20th & 21st)

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