There’s a new spot on the block of Elizabeth Street in Nolita, and it’s surely making a statement. Easy to find with it’s colorful, blue painted front exterior, decorated with mermaids, fruit and of course, fish, Fishwife’s NYC pop-up is reimagining the way you ever thought of tinned fish!
Fishwife is an ethically-sourced, premium tinned fish company that’s setting out to make tinned fish a staple in every American’s pantry. Once a gendered insult that stemmed from the daughters or wives of 16th-century fishermen, has since been reclaimed in the name of the delicious, female-founded seafood company. And now, New Yorkers have a chance to shop the LA-based business at an exclusive pop-up.
Fishwife’s NYC pop-up is only here for two weekends, September 27 – 29 & October 4 – 6. So if you missed last weekend, you have one more chance to see what all of the hype is about. It’s sure to be unmissable as last weekend’s festivities brought a pizza party & caviar with Rubirosa, rip & dip smoked salmon from Apollo Bagels, a tinned fish apertivo with Ghia and Via Carota craft cocktails and so much more.
As for this weekend, customers can expect:
- Friday, October 4th
- Free salt tins for the first 100 who arrive – 2pm
- Caviar and bubbles with Veuve Wine – 5pm to 6pm
- Saturday, October 5th
- Rip & dip bagels with Apollo Bagels – 11am to 1pm
- Creme fraiche ice cream and caviar with Caffe Panna (first 100) – 5pm to 6pm
- Sunday, October 6th
- Bites from the cookbook with co-author Vilda Gonzalez – 2pm to 3:30pm
Beyond the exciting collaborations with local businesses, customers can shop all of the tinned fish their heart desires during the pop-up’s operating store hours: Fridays from 2pm – 8pm and Saturday & Sunday from 11am – 8pm.
So whether you’re hosting a dinner party on the horizon, looking for ways to dress up your bagels at home, or enjoying the last of NYC’s nice weather with a picnic before winter arrives, a stop at Fishwife will surely set you up for success!
Not even sure where to start with tinned fish? You can explore an array of delicious recipes on the Fishwife website.