If you can’t make it to Sicily, you just might find what you’re looking for in Soho.
Italian pastry royalty Fiasconaro is touching down in NYC with its first-ever pop-up, and of course, we’re already planning a few purchases ahead of the holiday season.
Famous for its panettone, the mother of classic Italian cakes, Fiasconaro’s signature “blends our Sicilian roots with an authentic identity and a bold, contemporary vision.” There isn’t an Italian table in New York come Christmastime that doesn’t have a panettone for dessert — that we can assure you.
If you’re looking to do your ancestors proud this winter, we’ll fill you in on all the delicious details.
Inside the Fiasconaro pop-up
True to today’s standards and the trendy neighborhood its visiting, the Fiasconaro pop-up intends for its NYC stay to be an immersive experience. (Any type of experience where Italian dessert is concerned is OK in our book.)
Shoppers can expect a scenographic heart in the store, which mirrors the fountain in Piazza Margherita in Castelbuono where the bakery originated. There will also be an artistic display of the cake’s caps that look like something out of a museum. There’s even co-branding with Dolce&Gabanna, keeping the presence of the Italian heritage strong.
Expect glass jars housing the ingredients from the Madonie Mountains that bring the cake to life: pistachios, almonds, manna, mulberries, and more. And naturally, what would an Italian pop-up be without a tasting area? A little nibble here and there never hurt.
In addition to leavened cakes, Fiasconaro also carries other confectionaries: soft orange nougat, Mandarin jam, lemon marmalade, and pistachio cream, to name but a few.
Of course, you know the real star of the show that deserves a spot on Nonna’s table after the feast of the seven fishes. Don’t head home for the holidays without one. Be sure to check out NYC’s favorite desserts while you’re at it, too!
🍰 Fiasconaro pop-up
🗓️ From October 17th
📍 422 W Broadway
⏰ Mon-Thurs 11am-6pm; Fri-Sun. 10am-7pm