The campaign is called “Heroes Shine Bright.”
The Empire State Building has launched another light initiative over the course of the COVID-19 crisis. Every night through Friday, they will be lighting up differently to honor a specific group of essential workers and first responders!
“To those who’ve been working tirelessly on the front lines, this one’s for you,” they shared on social media on Friday (April 24). “For the next 8 nights, our lights will shine in a different color each evening, showing our gratitude to all those who’ve been fighting against & serving throughout COVID-19.”
They encourage New Yorkers to reply to their Tweets saying thank you to any first responder group that they’re thankful for.
It began on Friday when it lit up in yellow, white, and blue with a red siren for the International Association of Fire Fighters, the National Association of EMTs, and the FDNY. Next it shined in blue and white lights, thanking the medical community for all they’ve done, including the American Nurses Association, the American Medical Association, and the American Ambulance Association. Last night (April 26) it was lit in navy blue and orange for corrections officers.
And tonight (April 27), it will shine for the U.S. Coast Guard and U.S. Navy, with lights split in orange, white and blue, and blue and gold.
This is in addition to their hourly first responder sparkle, 9pm music-to-light show to “Empire State of Mind,” followed by five minutes of darkness for those we have lost to COVID-19. On weekends they also have a Beatles music-to-light show at midnight.
featured image source: Twitter / @EmpireStateBldg