Bryant Park’s Bank of America Winter Village is bringing back more than 180 holiday vendors for the 2026 season, and the newly revealed lineup includes some exciting newcomers. Among them? The iconic NYC restaurant Serendipity3, which is bringing its famous sweets to Midtown just in time for the holidays.
The annual holiday market officially opens on October 28, 2026, and sure, it may not even be Halloween yet, but that won’t stop us from getting into the holiday spirit. Besides, we’re pretty sure Mariah Carey is already defrosting.
As one of New York City’s largest Christmas markets, the Bank of America Winter Village welcomes around 4 million visitors each season. And with that many people flocking to the festive wonderland, a little planning goes a long way (because nobody wants to fight through the crowds without a game plan).
Luckily, the Holiday Shops by Urbanspace just dropped the full list of vendors for 2026, featuring approximately 180 local and international businesses, including 100 shops exclusive to Bryant Park. That means you can scope out the vendors that catch your eye before you even set foot in the park!
Consider this your holiday shopping cheat sheet, so you can spend less time aimlessly wandering and more time stuffing your tote bag.
Bryant Park Bank of America Winter Village’s 2026 holiday shops & vendors
The Holiday Shops by Urbanspace transform Bryant Park into a European-inspired open-air Christmas market, with custom-designed kiosks selling everything from artisan gifts and clothing to gourmet treats.
Whether you’re shopping for someone else or inevitably finding a few things for yourself, here’s a look at some of the vendors to check out this season.
- Serendipity3: New to the market this year, the iconic New York City restaurant brings its famous sweets and treats to Bryant Park. Its legendary Frrrozen Hot Chocolate has our name written all over it
- Kouklí “Saucy Greek”: A returning favorite serving Greek pita sandwiches, skewers, fries, and baklava hot chocolate. Yes, baklava hot chocolate. We’ll take two.
- Bara Boheme: Available exclusively at Bryant Park, this jewelry brand offers handcrafted pieces inspired by travel, nature, and bohemian style. It’s one to bookmark if you’re looking for a gift that’s a little more personal than another last-minute department store run
- (BY) Aleisha: Making its debut this season, this creative brand turns travel memories and favorite destinations into art. Think: hand-painted maps, neighborhood prints, postcards, tea towels, stickers, and other keepsakes
- Biquette: Cozy up with artist-designed knit blankets and scarves made from natural fibers, including Egyptian cotton, organic cotton, and extra-fine merino wool–your sign to start shopping for winter gifts before the temperatures really drop
The full vendor directory is available at wintervillage.org, where you can explore the participating shops and start planning your holiday market route.
What else to do at the Bank of America Winter Village at Bryant Park
Of course, the holiday shops are only part of the festivities. Once you’ve made your way through the market, there are plenty of other reasons to stick around.
- Go ice skating: The centerpiece of Winter Village is a 17,000-square-foot outdoor ice rink, which offers free admission if you bring your own skates. Skate rentals and other premium experiences cost extra
- Grab a bite at The Lodge Bar & Food Hall: This open-air, après-skate hangout serves food and drinks with a rinkside view, making it an ideal place to warm up between laps around the market
- Book a Cozy Igloo: Gather your friends or family in a private igloo for seasonal food and drinks, just steps from the rink and surrounded by the Midtown skyline. Reservations and additional fees apply
Bryant Park Winter Village 2026: Dates, location, and details
- What: Bank of America Winter Village at Bryant Park
- Where: Between 40th and 42nd Streets and Fifth and Sixth Avenues, Midtown Manhattan
- When: October 28, 2026 through February 28, 2027
- Holiday Shops dates: October 28, 2026 through January 3, 2027
- Getting there: Take the B, D, F, or M train to 42 St–Bryant Park, or the 7 train to Fifth Avenue
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