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Culture

YSL Is Launching A Dreamy Pop-Up “Beauty Hotel” For NYC Fashion Week

Caitlin Horsfield Caitlin Horsfield

YSL Is Launching A Dreamy Pop-Up “Beauty Hotel” For NYC Fashion Week
This fashionista playground is set to launch on September 8, just in time for New York Fashion Week.

According to Elle Magazine, beauty brand YSL of fashion house Yves Saint Laurent will be hosting a beauty lovers playground in a five-story immersive pop up that was previously featured in both Paris and Hong Kong in past months.

The pop-up is set to be launched inside a SoHo townhouse and each room will showcase YSL Beauty’s latest launches. This includes the Rouge Pur Couture The Slim lipstick and the classic Black Opium Eau de Parfum- which you’ll be able to smell in the air through all five floors.

@ritzwch via Instagram
@ritzwch via Instagram

Neon colors, purple sofas in a lounge area and an indoor swimming pool are among just a few of the highlights of the space. There will also be fragrance workshops and makeup counters to experiment with classic YSL Beauty products.

@catherine_frond via Instagram
@catherine_frond via Instagram

The YSL Beauty Hotel will run from September 8 to 9.

YSL Beauty SoHo Pop-Up
214 Lafayette St.
New York, NY 10012

Featured image: elle.com