The New York Giants kicked off their 2023 season with the announcement of a partnership with the beautiful island of Barbados!
This partnership provides a unique opportunity for Giants fans to experience the natural beauty, pristine beaches and vibrant culture of Rihanna’s homeland.
Barbados is known for having some of the most beautiful beaches in the world, stunning sights, buzzing nightlife, and its annual Crop Over Festival, which attracts over 100,000 people each year. The festival ends with the island’s huge carnival known as the Grand Kadooment, where approximately 15,000 revelers parade through the streets of St. Michael.
Bajan people are a huge part of New York City’s history and helped to make it the melting pot it is today. Immigrants from the island began settling in New York around the year 1900 and today, nearly 57% of Barbadians in America live in New York.
Eusi Skeete, Director of USA at BTMI, is excited to announce the collaboration. “We are thrilled to be partnering with an iconic brand like the Giants, as we continue to expand Barbados’ reach across the US,” stated Skeete. “New York and Barbados’ connection is a long-standing one, and this brand collaboration is just an extension of what has been a decades-long love affair.”
The New York Giants’ collaboration with Barbados is intended to highlight the reasons why Barbados is the most revisited island in the Caribbean.
During games, Giants fans will have access to unique travel packages and experiential opportunities. Attendees will experience a Taste of Barbados through activations at home games and special events, with many opportunities to win trips to the island!
Are you a Giants fan looking to plan your new escape from the city? Find more information on the New York Giants’ website.