Roses are red…and so is everything else in NYC’s newest Valentine’s day pop up shop.
Chocolate-loving guests are invited to step inside an immersive Tony’s Chocolonely red world, created by contemporary artist Cj Hendry and powered by Shopify. What awaits is sure to be a playful, sensory-rich experience that blends art, chocolate, and storytelling, a;; while learning how Tony’s is actively working to end inequality in the cocoa industry.
❤️ What to expect
- A Sweet, Surprising Experience: Guests are greeted by Tony’s signature bold red, a fully immersive installation that brings the “Only Red” universe to life. From floor to ceiling, every element celebrates creativity, indulgence, and social impact. Each visitor receives a blind box at entry containing at least one Tony’s Chocolonely chocolate bar in a surprise flavor, plus, unexpected extras that keep the experience playful and exciting
- Interactive Blind Boxes: The $1 blind box is more than just chocolate. The uneven, unpredictable nature of each box mirrors the inequality in the cocoa industry. While your chocolate might be sweet, the story behind it is serious: Tony’s Chocolonely exists to create transparency and fairness in cocoa production. Guests can purchase additional blind boxes (while supplies last) for more surprises
- Exclusive Panel: Unwrap Impact: On February 6, 2026, from 6:30–7:30 PM, join Aidaly Sosa Walker (VP of Marketing, Tony’s Chocolonely) and Cj Hendry for an exclusive discussion on how bold ideas and creativity can drive meaningful change. Learn how art, innovation, and storytelling converge to shine a light on inequality in the cocoa industry (Note: Entry is first-come, first-served. RSVP does not guarantee a spot, so arrive early to secure your seat.)
🍫 The origins of Tony’s Chocoloney
Tony’s Chocolonely makes insanely tasty chocolate with a mission: end exploitation in the cocoa industry. Their iconic uneven chocolate bars show the industry’s inequalities, and their bold storytelling extends to immersive experiences like this pop-up. Born in the Netherlands, Tony’s is now a global brand, B Corp certified and Fairtrade-approved.
🌸 CJ Hendry’s designs
Cj Hendry, a New York-based artist from Brisbane, Australia, is known for her hyper-realistic, immersive installations that transform everyday objects into playful, thought-provoking experiences. For Tony’s Chocolonely, Hendry has created a fully red, sensory environment that reflects the brand’s personality: bold, energetic, and joyful.
Visitors can explore every detail of the installation, from oversized chocolate bars to interactive elements. Hendry’s collaboration brings an art-forward perspective to Tony’s mission, making the popup both stunning and impactful.
Hendry said:
Couldn’t be more chuffed to be collaborating with the Tony’s team. I have been a fan of the brand for so long, and to finally work together in a bigger capacity is truly an honor.
🏙️ How to attend
🗓️ February 6th–8th, 2026
⏰ 11:00 AM–5:00 PM
📍Shopify NY, 131 Greene St, New York, NY 10012
✅ RSVP: Optional, but recommended for panel events
To learn more about Tony’s Chocoloney and the immersive pop-up, visit their official website.