The iconic, bright billboards of Times Square went dark last night in a show of solidarity with local businesses, nonprofits and more who have been deeply affected by COVID-19.
The action was symbolic of the possibility that beloved American restaurants, non-profits, and retailers are in danger of “going dark” without additional federal aid and relief from insurance companies.
It was organized by Business Interruption Group, a nonprofit organization and coalition of thousands of businesses that are working to have insurance companies cover business losses during COVID-19 (many businesses have apparently paid into premiums for Civil Authority Shutdown, which they believe COVID-19 qualifies for). Though it wasn’t organized by Times Square, they were happy to participate.
“It is no secret that this pandemic has created unprecedented vulnerabilities for restaurants, retailers and small business entrepreneurs, deepening existing inequities not only in New York but across the country,” Times Square Alliance President Tim Tompkins said. “The black-out action is both a caution and a call to action to ensure that steps are taken to ensure that the lights don’t go dark for millions.”
Watch the surreal video here:
featured image source: Twitter / @maximusupinNYC