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Culture

Tiffany & Co. is Turning NYC Streets Their Iconic Shade of Blue!

By Bianca Bahamondes

Tiffany & Co. is Turning NYC Streets Their Iconic Shade of Blue!

You won’t have to wait for a reservation at Tiffany & Co.’s flagship store on 5th Ave to open up to still enjoy your perfect Breakfast at Tiffany’s moment. 

Beginning today, May 1, Tiffany & Co. is painting the town blue—their signature robins-egg shade of blue—in honor of Reed Krakoff’s debut collection. You’ll now find the famous Tiffany blue color all across the city from metro cards to subway stairs, to cabs, and even bodegas!

This NYC takeover, honors the first collection, of Chief Artistic Officer Reed Krakoff, called Paper Flowers. In an interview, he told Vogue that the installation was inspired by Audrey Hepburn in Breakfast at Tiffany’s saying it embodies “the juxtaposition of wearing a floor length gown and a tiara while holding a paper bag with coffee and a pastry,”  and “[t]he idea that luxury doesn’t have to be formal.”

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The city will be blue until May 4 and the installation will span Manhattan from Prince Street to 57th Street, with plenty of handmade paper flowers created by the Tiffany & Co creative team to accompany the beautiful blue!

The team has even created a custom Google map of all their beautiful locations to make your hunt for the beautiful #TiffanyBlue installations easier. And did we mention it’ll be the perfect background fro your spring Instagram shots?!

featured image source: charlotte_nilsson