A dazzling, glittering holiday display made from millions of Swarovski Crystals is lighting up NYC’s Mark Hotel this holiday season!
The Mark, one of NYC’s most lavish hotels, has teamed up with Austrian crystal house Swarovski to transform its façade into the dreamiest crystal display that can be seen glittering from miles away. This is the hotel’s first ever holiday façade.
This glittering, over the-top holiday display is inspired by the season’s most favorite cookie–gingerbread! Millions of toffee-colored Swarovski Crystals sparkle along with giant candy canes, peppermints, and jolly old Saint Nick at the hotel’s entrance while an emerald-colored bow frames the entrance and giant uniformed nutcrackers stand guard.
Each Swarovski crystal was hand applied by expert artisans, taking a week for the entire façade to be built and installed.
“With this year’s extraordinary holiday display, done in collaboration with Swarovski, we are excited to continue our tradition of creating magical moments at The Mark Hotel. This glittering winter wonderland will bring joy and love to our beloved New York City at the most wonderful time of the year,” said Izak Senbahar, President of Alexico Group and owner of The Mark Hotel.
The festive theme is also continued through to the hotel lobby, where guests will find the hotel reimagined gingerbread style, along with a glittering Christmas Tree adorned with crystal ornaments including gingerbread men, rocking horses, nutcrackers, stars, and candy canes.
Swarovski CEO Alexis Nasard stated, “New York City is synonymous with the holidays, which makes this a natural partnership for us. Swarovski brings joy to everyone through our creations, and we are delighted to ignite this year’s celebrations with our ornaments and figurines, which truly showcase Swarovski’s creativity and unique savoir-faire. With mesmerizing experiences- like our gingerbread house at The Mark, we invite everyone to open the wonder.”
Perfect for all those who love shiny, pretty things, the Swarovski display is a must-see this holiday season. It will remain at The Mark Hotel through January 7, 2023.