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Take A Look Inside The New NYC Starbucks Reserve Roastery

Caitlin Horsfield Caitlin Horsfield

Take A Look Inside The New NYC Starbucks Reserve Roastery
The new Starbucks Roastery is set to be a destination for coffee lovers from all over the world.

On Friday, December 14, the newest of the Starbucks concept roasteries is opening in New York City’s Meatpacking District. The nearly 23,000-square-foot space spans almost an entire city block and is located across the street from Chelsea Market. It will form part of the six Starbucks roasteries to open before 2020. At the moment, there are three other roasteries open for business; one in Shanghai, one in Seattle and one in Milan.

The idea behind the roastery is based around an interactive customer experience where coffee lovers can come and learn about the brewing process from bean to latte. The space is much larger than a typical Starbucks cafe and offers everything from special NYC merchandise to coffee paraphernalia to a special “scoop bar” where customers can purchase some coffee to take home and brew themselves.

photo: starbucks.com
photo: starbucks.com

This roasting plant is the largest in Manhattan and is set to roast more than 1.5 million pounds of coffee each year! The centerpiece of the space is their 30-foot copper cask which will house all those beans. This Starbucks will be showcasing a ton of rare and exotic coffees from around the world and will also be performing their own in-house brewing using methods different from those used at the normal cafes such as Chemex, cold brew and siphon.

Two coffee bars are the highlight of the space and will be serving elevated drinks not typically offered like the “Cardamom Affogato.”

photo: starbucks.com
photo: starbucks.com

Of course, a cafe isn’t complete without pastries, and freshly baked bread will be provided to the roastery daily by teams of bakers from the Italian bakery, Princi.

Each roastery features unique art made just for the location and the mural in NYC is a 10-foot, 2,000-pound copper Siren (the company’s spirit animal), created by Brooklyn artist Max Steiner. Chief design officer Liz Muller explained in a statement that “every roastery has to have her, and this Siren is very unique, and very New York. She’s the overarching beacon of our brand.”

photo: starbucks.com
photo: starbucks.com

If you make it to the roastery after coffee drinking hours, don’t fret- one of the features of the luxurious new location is their 60-foot bar on the top level of the building that seats around 80 people. The idea is to feature a combination of both traditional and coffee and tea-based cocktails.

star bar

Perhaps the most interesting part about the space is the cellar which features a unique terrarium inspired by the Starbucks coffee farms in Costa Rica.

photo: starbucks.com
photo: starbucks.com

The roastery is set to be brewing tomorrow and we can’t wait to check it out!

Looking for more? Check out our list of the 16 best coffee shops (that aren’t Starbucks) in New York City!

Featured image: starbucks.com