NYC is about to get a bit cheesy, innit?
You’ve likely seen conveyor belt sushi—but what about a continuous, rotating stream of artisan cheese? One of London’s most beloved, viral dining experiences, Pick & Cheese, is officially crossing the pond to make its highly anticipated New York City debut, and it’s swapping tuna and yellowtail for camembert and gouda.
From a humble British cheese truck to a global cult sensation
The cheesy tale begins back in 2014 when Mathew Carver, a passionate champion of artisan cheese, launched The Cheese Truck—a converted ice cream van serving melty grilled cheese sandwiches at festivals across the UK.
Soon after came The Cheese Barge, a 96-foot floating restaurant moored in London’s Paddington basin, and The Rind, a cheese-focused pizzeria in North Yorkshire. Together, these ventures cemented Carver as one of the UK’s leading champions of independent cheesemakers.
Then, in 2019, Carver dreamed up something the culinary world had never seen before: Pick & Cheese, the world’s first cheese conveyor belt restaurant. Located in London’s bustling Covent Garden, it instantly became an internet sensation, introducing thousands of guests to the best of British cheese, one rotating plate at a time.
Now, it’s NYC’s turn to get cheesy
Now, sights are set on the Big Apple.
Pick & Cheese will be a crown jewel of Shaver Hall, the massive new 35,000-square-foot food hall opening inside the iconic former Lord & Taylor flagship building on Fifth Avenue. Carver told Travel + Leisure:
We definitely felt like New York was the right fit — the restaurant scene is so similar to London. I just wanted to make sure it was done with the same values—sourcing really good American cheese and caring about where it comes from.
- Where: Shaver Hall – 424 5th Ave, New York (entrance located at 424 Fifth Avenue between 38th & 39th Streets)
- When: Opens June 26, 2026
- Hours: 11 am – 11 pm
What’s on the menu?
Just like its European counterparts highlight local farmers, the NYC Pick & Cheese will fiercely spotlight American artisans, with a heavy emphasis on incredible creamers from the Northeast.
Diners can sit bar-side and watch artisan cheeses glide past on a slow-moving, 200-foot-long conveyor belt—making this the brand’s largest belt in the entire world.
Each plate comes elegantly served under a glass dome, paired with a highly specific, creative accompaniment designed to elevate the flavor profile–think: tomato & chili jam, rose Turkish delight, or rich truffle honey.
Featured Northeast and U.S. Cheesemakers To Look Out For
- Churchtown Dairy – Hudson, NY
- Goat Rodeo Farm & Dairy – Allegheny County, Pennsylvania
- Shepherd’s Way Farms – Nerstrand, Minnesota
- Lively Run Dairy – Finger Lakes, New York
- Blue Ledge Farm – Salisbury, Vermont
- Jasper Hill Farm – Greensboro, Vermont
- Von Trapp Farmstead – Waitsfield, Vermont
Beyond the mesmerizing belt, the menu will also feature made-to-order grilled cheese, decadent baked cheeses, sweet treats, and premium wine on tap.
As Carver put it:
From the start, Pick & Cheese has been about championing independent cheesemakers. When we decided to bring the concept to the U.S., we wanted to do it in a way that celebrates America’s own cheese culture. The creativity and passion of the makers here is extraordinary, and Shaver Hall is the perfect stage to showcase it.
“An experience unlike anything New Yorkers have seen before”
The buzz surrounding Pick & Cheese’s opening is already palpable among city foodies and hospitality insiders alike. Randy DeWitt, co-founder of The Food Hall Co., stated:
I first saw Pick & Cheese in an Instagram video over dinner one night, and I couldn’t stop thinking about it. I flew to London to meet with Mathew, and immediately knew this concept had the kind of energy we wanted for Shaver Hall. It offers an experience unlike anything New Yorkers have seen before.
If you want to be among the first to grab a seat at the world’s largest cheese belt, mark your calendars for Friday, June 26.
