Whether you’re the type to of person to spend 5 months planning, shopping for, and accessorizing your Halloween costume, or you’re the type who casually walks into a Spirit Halloween the day before Halloween and buys literally whatever you can find, one thing is for certain–Hallo-weekend is here and it’s time to get your costume together!
If you’re still having trouble coming up with a costume idea though, NYC’s most popular Halloween costume may pique your interest.
Google Trends has released its 2023 FrightGeist which lists the most searched costumes across the U.S., including a breakdown of the most popular picks in various cities.
According to the data, the 10 most popular costumes for 2023 across the U.S. are as follows:
- Barbie
- Princess
- Spider-Man
- Witch
- Fairy
- Wednesday Addams
- Dinosaur
- Cowboy
- Ninja
- Bunny
When looking specifically at the city however, NYC’s most popular Halloween costume is Barbie.
NYers aren’t the only ones who will be decked out in pink–the costume also sees a high amount of searches for the costume in Illinois, Iowa, North Carolina, California, Ohio and Colorado.
Other popular costume searches across New York include fairy costumes (last year’s number one costume for New York) around Plattsburgh and princess costumes around Utica.
You can see the top 100 searched costumes across the U.S. as well as view an interactive map of the most-searched costumes across different cities here.