Beginning on Wednesday, you will be able to physically enter the online store Brandless when they open their retail “Pop-Up with Purpose” in SoHo.
The space, located at 459 West 14th Street, will feature a selection of the company’s 350 online products—priced at only $3—to try in-shop! There will be interactive tasting tables, a floor-to-ceiling snack wall, a fair-trade coffee cart, a clean beauty lounge, and plenty more to check out. Similar to their Los Angeles pop-up earlier this year, it will be an experiential space with a charity aspect where a meal will be donated in partnership with Feeding America for every online purchase, and they will also donate a meal for every social media post during the pop-up using #BrandlessLife.
Visitors will have an opportunity to purchase a “Best of Brandless” bundle package that has been specially curated for the NYC pop-up. You’ll also be able to learn about what goes into making their products with immersive aspects—like their bamboo forest that highlights the important of tree-free paper goods.
The company began in July of 2017 with the intention of making things affordable and accessible to a wider audience. However, in doing so shoppers will only be given one option for each product, but for $3 per product do we really need more than that? They also promise all products are of high quality and organic!
The temporary space will be open from October 24 through November 4 between 9 a.m. and 7 p.m. daily.