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New Rosé Mansion Pop-Up Brings a Hot Pink Sand Bar to NYC This Summer

Bianca Bahamondes Bianca Bahamondes

New Rosé Mansion Pop-Up Brings a Hot Pink Sand Bar to NYC This Summer
If you love rosé, this new summer Rosé Mansion pop-up will enchant you.

A two-story building—a.k.a. mansion—at 445 Fifth Ave will feature 14 unique rooms, all dedicated to the pretty pink wine. According to their press release, the interactive photo opps will include everything from “a giant swinging chandelier to a bar filled with hot pink sand, a bathtub full of roses, and a Blending Lab where you’re invited to blend your own personal, custom Rosé.”

Rosé Mansion is both an immersive experience as well as a wine tasting opportunity. During your time there you will able to taste eight curated varieties of rosé from around the world, and learn all about the wine’s history throughout the space. In fact, the interactive, photo-worthy maze of rooms will end in the Grand Tasting Lounge. Here is where guests can purchase the bottles of whichever wines they like, along with glasses and snacks. Oh, and did we mention the lounge area will offer the largest selection of rosé in the country?

The lovely boozy-pop-up will be open from Thursday, July 12 until Sunday, October 7. Tickets are currently on sale here for the limited time event and will be sold at a matinee price of $35 from now until June 17. After that, pricing will depend on the date and time.

It’s perfect timing, too, since National Rosé Day is this Saturday, June 9! If you’re looking to do something this weekend, check out the unlimited rosé all-day rooftop brunch party.