Winner of the 14th Annual Times Square Love and Design Competition, “Bloom” will be taking over Times Square from now through March 9th. Find this massive art installation made from 800 red and white PVC pipes located in Duffy Square—the epicenter for all Valentine’s festivities in Times Square.
Designed by Habitat Workshop and produced by IDEKO, “Bloom” speaks to humanities fragility and strength. “The work reminds us that we are all bound together, each with the responsibility to uplift and support one another so we can float together,” shared a recent press release.
The installation essentially “blooms” from above with pixelated hearts formed by the interlocking pipes. From below, visitors can catch beams of light coming through each pipe from every direction. The light rays “[serve] as a reminder of the fleeting moments of happiness and joy that persevere even in the shroud of darkness.”
The installation alters perspective at night when Time Square’s billboards reflect ever-changing colors and light that interact with the structure.
As patterns change throughout the day, onlookers are reminded that we as humans have a responsibility to support and uplift one another through our shared experiences.
“We are honored for the opportunity to create a project that recognizes human fragility and strength, especially after a few years of struggle to care for ourselves and others in this overwhelming and disruptive world,” stated Jieun Yang from Habitat Workshop.
The Times Square Love and Design Competition has been running now for 14 years to celebrate the theme of love during this romantic month.
Where: Duffy Square
When: On view now through March 9th