Subway commuters may have noticed an uptick in those fancy digital displays on subway platforms across the city, but one man seems very unhappy with them.
Last week, a man was caught on camera smashing the advertising display screen in a Midtown subway station with a brick. According to the NYPD, the man smashed a total of 10 screens which comes out to $30,000 worth of damages! The destruction of these display screens took place at 3:48 a.m. Tuesday (Aug. 26), at the subway station along 42nd Street and Eighth Avenue.
These new advertising display screens are an effort for the MTA to make money. According to th MTA, the screens will bring in over $100-million through their digital ad space. They’ve been installed in partnership with Outfront Media, which refers to them as “liveboards,” and are said to reach 99% of New Yorkers weekly across the five boroughs and surrounding areas. There will soon be over 50,000 liveboards installed across all subway and rail systems.
featured image source: Instagram / Outfront Media
Also published on Medium.