Subway commuters may have noticed an uptick in those fancy digital displays on subway platforms across the city, but one man seems very unhappy with them.
Last week, a man was caught on camera smashing the advertising display screen in a Midtown subway station with a brick. According to the NYPD, the man smashed a total of 10 screens which comes out to $30,000 worth of damages! The destruction of these display screens took place at 3:48 a.m. Tuesday (Aug. 26), at the subway station along 42nd Street and Eighth Avenue.
🚨WANTED🚨for a Criminal Mischief in the vicinity of 42nd Street/8th Ave🚂Station #midtownmanhattan #manhattan @NYPDMTS On 08/26/19 @ 3:48 AM 💰Reward up to $2500👓Seen him? Know who he is?☎️Call 1-800-577-TIPS or DM us!📞Calls are CONFIDENTIAL! #yourcityyourcall pic.twitter.com/eVfo1mTDry
— NYPD Crime Stoppers (@NYPDTips) August 29, 2019
These new advertising display screens are an effort for the MTA to make money. According to th MTA, the screens will bring in over $100-million through their digital ad space. They’ve been installed in partnership with Outfront Media, which refers to them as “liveboards,” and are said to reach 99% of New Yorkers weekly across the five boroughs and surrounding areas. There will soon be over 50,000 liveboards installed across all subway and rail systems.
featured image source: Instagram / Outfront Media
Also published on Medium.