Get ready to upgrade your weekly grocery run, Brooklyn.
The hugely popular European supermarket chain Lidl US is officially opening its newest location in Williamsburg on Wednesday, August 26.
Located at 573 Grand Street, this fresh new neighborhood spot is bringing everything we love about Lidl right to our backyard. You can expect high-quality private-label products, fresh local produce, and unique global imports, all without draining your bank account.
Grand opening celebrations
If you want to be the first to walk the aisles, you will want to set your alarm. The ribbon-cutting ceremony kicks off at 7:40 a.m. on opening day. Early birds will get a first look at exclusive deals, freshly baked croissants, and piping hot coffee.
Not an early riser? Don’t worry. The new Williamsburg store will be open daily from 8 a.m. to 9 p.m.
How to score the best deals
Lidl is famous for its everyday value, but they are bringing some serious weekly perks to Brooklyn shoppers. Here is how you can maximize your savings:
- Lidl Plus App: Download the loyalty app to earn points on every purchase and unlock member-exclusive coupons right at checkout.
- Wednesday Weekly Deals: Keep an eye out for rotating discounts on fresh produce, pantry staples, and global brands.
- Weekend Super Sale: Every Friday through Sunday, six specific items will drop at incredibly low prices. They won’t last long, so grab them while you can.
- Monday Must-Haves: Start your week with deep discounts on non-food finds like home décor, fitness gear, and kitchenware.
Must-try European treats and fresh bakery finds
You cannot leave without hitting the famous Lidl bakery. They bake fresh bread and pastries all day long. For the Williamsburg opening, they are introducing limited-time Special Guest items, including a Toffee Pecan Cookie, a Brookie, a Blueberry Scone, and a Brownie Pop.
Beyond the bakery, here are a few legendary items you absolutely need to add to your cart:
- Famous 49-Cent Butter Croissants: Imported directly from Europe and baked fresh daily.
- Bon Gelati Mini Mix Ice Cream Bars: Creamy, indulgent, and perfectly portioned in flavors like almond and dark chocolate.
- Snack Day Wavy Potato Chips (All Dressed): Bold, flavor-packed chips made with zero artificial flavors.
- Solevita Organic Lemon Ginger Shot: A bold, refreshing burst of USDA Organic flavor.
- Lidl Preferred Selection Gold Coffee: A smooth, full-bodied blend imported straight from Germany.
A seamless shopping experience
Nobody likes getting lost in an endless grocery maze. This new location features a simplified, highly efficient store layout designed to get you in and out quickly.
Plus, the store offers the Lidl Love It Guarantee. If you aren’t completely satisfied with a product, you get both a refund and a replacement.
Whether you are hunting for everyday essentials or unique imported snacks, this new Brooklyn addition is about to make your grocery shopping a whole lot more exciting!