Sure, we all acquired a fascination with bread baking during the pandemic, but no one has a success story quite like Gautier and Ashley Coiffard.
The pair run L’appartement 4F, a successful bakery that started out of their Cobble Hill apartment (hence how they landed upon their name), and reached insta-fame after posting their adorable petite croissant cereal.
L’appartement 4F just opened its first brick-and-mortar location this spring on Saturday, May 14 in Brooklyn Heights. Ashley shared the big news on their Kickstarter saying, “L’Appartement 4F is leaving l’appartement!”
Their happy-ever-after story began back in 2016 when the pair met, just a few years after Gautier had moved to NYC from France. At that point, Gautier was only missing one thing in his life—quality bread. So he put his engineering degree to work and fine-tuned a fault-proof bread recipe that ultimately sparked the couple’s current endeavors.
And though Gautier began baking years prior, the “two person cottage bakery” officially opened for business in February of 2020.
L’appartement 4F soon faced complications, along with the rest of the world, once the pandemic hit. However, they eventually continued to bake through quarantine from their small Brooklyn apartment, selling everything from sourdough bread to salted tahini chocolate chip cookies.
As their beautifully curated Instagram began to garner more attention, it was their mini croissant cereal that had the internet in a frenzy! Made from dough that’s rolled into the tiniest little croissants you’ve ever seen, the cereal is then baked, dehydrated, and coated in cinnamon sugar for the cutest breakfast treat you never knew you needed.
The Coiffards had been teasing their new venue ever since signing the lease back in June of 2021, and the community could not have been more excitée!
The grand opening resulted in a line down the street as tons of New Yorkers came to show their support and to pick up a delicious pastry.
With such a successful opening, the couple is still trying to bring on more bakers and baristas. For now, their hours remain from 8 am until they sell out.
See below for some photos they’ve shared in the process: