In early June, Kured, a build-it-yourself charcuterie shop, opened in Boston’s Beacon Hill after rising to fame on the endlessly entertaining app TikTok. And now they’ve officially made their way to NYC!
Dubbed the “Chipotle of Charcuterie,” Kured brings the excitement of personalizing your own custom charcuterie board to Greenwich Village, just south of Washington Square Park.
The quick-service joint was inspired by the food markets of Europe, where getting a cone of salami is as quick and easy as grabbing a slice of pizza on the streets of NYC. Its Boston opening garnered millions of views on TikTok, and Gen-Z female founder Gilli Rozynek and co-founder Morgan Biles are hoping NYers welcome them with open arms the same way.
New Yorkers who stop by will be able to customize their own to-go charcuterie spreads with artisanal salamis, local New England farmer’s cheeses, and sweet and savory sides. They can be made the usual way–in board form–or even served box or cup style!
“New York excites us for a lot of reasons, but it’s really about the dynamic culture and diverse creativity of the city,” said co-founder Gilli Rozynek. “We’re hoping to bring New Yorkers into a thought-provoking space, which can act as a platform to showcase the talents of the farmers and artists behind our product.”
Kured is the first place to combine the customizability of quick service food service with the European social tradition of casual charcuterie–a concept that’s anything but cheesy–and whether you’re having wine night, picnicking in the park, or looking for a housewarming gift, a custom to-go charcuterie board is never a bad idea!
Kured is located in Greenwich Village at 218 Thompson Street. They’re open Tuesday-Sunday 12p.m. – 8p.m.
You can stay up to date with them on their website or Instagram.