Kith is expanding its presence in NYC with a new store opening in Williamsburg today, March 24 at 11a.m.
Inside the NYC-based clothing and lifestyle brand you’ll find Kith’s in-house and multi-brand ready-to-wear apparel, accessories, and footwear for men, women, and kids.
The new store sports a minimalistic style with a mix of brick, concrete, stainless steel, white oak, and elegant Rosa Aurora Stone. The mixture of materials along with its earth tone palette and abundance of greenery spread throughout the store is an ode to Williamsburg’s industrial neighborhood and the lush oak trees outside the location.
There’s an additional (and even sweeter) surprise inside, however.
Kith Treats, the brand’s treats bar that was created from “a childhood love for cereal,” will also be housed within the new location, offering made-to-order branded Belgian waffles and waffle cones served with a chocolate and cereal coated rim.
Kith Treats will pay homage to it’s NYC roots and the city’s iconic black and white cookie with an exclusive treat available only at this particular Kith location–a Belgian waffle stuffed with black and white cookies topped with a scoop of vanilla ice cream, drizzled with chocolate syrup, and smothered with powdered sugar.
Guests can order treats at the indoor counter or through the pickup window.
Kith was founded by Queens-born-and-raised Ronnie Fieg back in 2011 after becoming a prominent figure in the footwear industry, and the brand is essentially an “extension of [Fieg] himself,” says their website.
“My family and I moved to Williamsburg in 2017 and I fell in love with the neighborhood. The restaurants, the shops, the people, and the atmosphere make it a very special area in New York and were all factors in us moving our brand HQ there in 2021. It’s my home, our team’s home, and it only made sense for us to make it a home for our community,” Fieg said in a statement to Footwear News.
To celebrate the opening, Kith is collaborating with adidas Originals and Clarks Originals to present its latest 8th St offering. The collection, which is now live, will only be available via a drawing on the Kith App.
Kith and Kith Treats will be located at 25 Kent in Williamsburg. It will be open Monday-Saturday 11a.m. – 8p.m., and Sunday 11a.m. – 7p.m.
📍Kith & Kith Treats – 25 Kent, Williamsburg
⏰ Monday-Saturday 11a.m. – 8p.m., Sunday 11a.m. – 7p.m.