Bieber fever is officially taking over NYC this week!
In tandem with his highly-anticipated performance at the FIFA World Cup Final Halftime Show on Sunday, Justin Bieber just announced that his minimalist streetwear brand SKYLRK is opening an epic immersive pop-up experience right in the heart of the Meatpacking District.
Landing at 60 10th Avenue, the temporary storefront will serve as the ultimate playground for fans and fashion lovers alike.
The highly anticipated retail space opens its doors on Thursday, July 16 and runs through Monday, July 20.
What to expect inside the space
This is certainly not your average merchandise table.
Building on the brand’s design-forward approach to fashion and consumer tech, the activation is built to be a completely immersive retail environment.
Shoppers will be greeted by a massive geodesic-inspired installation anchoring the entryway, while expansive LED screens create a dynamic backdrop for the collections.
Guests will also be treated to a custom Blank Street coffee drink with every single purchase, which will be seamlessly powered by Cash App.
It’s the absolute perfect pick-me-up while you browse through the carefully curated selection of apparel, footwear, and accessories.
Exclusive drops and the new SKYLRK AUDIO line
While the exact product catalog is still partially under wraps, streetwear enthusiasts can expect to get their hands on SKYLRK’s signature cozy loungewear and future-facing pieces.
The NYC footprint marks the brand’s third physical retail appearance, following massively successful runs in Tokyo and the SKYLRK Oasis in Indio, California earlier this year.
Adding even more hype to the week, Bieber is also officially expanding the brand into consumer technology.
A limited release run of the new SKYLRK Magnetic Portable Speaker will be dropping exclusively at Target Soho on July 17.
SKYLRK NYC pop-up details
Here is everything you need to know before you head downtown:
Hours: 10 am – 8 pm daily
Where: 60 10th Avenue, New York, NY
When: July 16 through July 20, 2026