Well, none other than iconic whiskey brand Jack Daniel’s has teamed up with adventure app Let’s Roam for an exciting NYC scavenger hunt that will test your knowledge of both the city…and whiskey!
There are at-home challenges and on-location tasks, so do whichever you’re most comfortable with. Just make sure you rack up as many as possible so your team is at the top of the leaderboard for a chance to win incredible prizes like: a Jack Daniel’s electric guitar, JD Bluetooth Earbuds, JD Aviator Sunglasses, and more!
After you register and download the app, answer trivia questions like “what gives whiskey 100% of its color and 70% of its flavor?” and “How is it determined that Jack Daniel’s is ready to be bottled?” (Answer: By sip!)
Then there are in-person challenges all around NYC, each with a special Jack Daniel’s twist. Like: In Central Park, head to the Bow Bridge and stand over the lake, imagining yourself in Lynchburg, Tennessee. That’s where Jack Daniel’s water source is — in Cave Spring Hollow!
There are also tons of video and photo challenges, all with a tie-in to the iconic whiskey brand. Now extended through December 31, it’s the perfect activity if you have extra time off for the holidays and want to make the most of being in the city.