An immersive Korean exhibit is transporting visitors out of NYC and into the world of Korean pop culture, and as if it couldn’t get any better—it’s free to the public!
Korea: Cubically Imagined is a showcase that will shine light on the leading creative voices of Korea. 15 different immersive environments will invite visitors to explore Korea’s world of pop culture across art and design, music, film, and more.
Through digital technologies including augmented reality (AR), virtual reality (VR), projection mapping, the Metaverse, and more, this exhibit is covering all its bases.
Jo Hyun-rae, president of The Korea Creative Content Agency (KOCCA), states in a press release, “We are thrilled to introduce Korean creative content to audiences in New York…We hope the exhibition will be an opportunity for visitors to have a unique experience with groundbreaking works by Korean creatives that are powered by new technologies. KOCCA will continue to support creative minds for diverse content creation and build a mutual network for future collaboration.”
A BTS installation will take you up-close and personal to performances of Dope and DNA from their 2020 online concert “Map of the Soul ON:E,” before being transported onto the film set of Bong Joon-ho’s Parasite in a multi sensory VR environment.
Three AR installations created by digital design studio Design Silverfish will then inspire visitors by Korean folklore, the city life of Seoul, and the vibrance of Cheongsachorong, traditional Korean lanterns.
Finally, be swept into the world of digital design by innovator d’strict, whose projection mapping media art reimagines nature into digital landscapes, ROOMTONE, media artist collective who will present a surreal VR narrative about human and artificial intelligence, new media production company EASYWITH and their digital reinterpretation of two historical landscape paintings from the Joseon Dynasty, and more.
Through the blending of different genres, along with the help of technology, this immersive Korean exhibit is pushing the boundaries of creativity while also celebrating the rich culture of Korea in a totally new way.
This exhibit will be on display from May 2 through May 14, 2022.