Hermès is heading to Williamsburg according to an exclusive report by WWD. A long-term pop-up will take over the neighborhood in the first quarter of 2023, and a permanent flagship store is set to follow in its footsteps later in 2026.
The luxury retailer signed leases for two locations with urban retail and mixed-use real estate investment firm L3 Capital.
“Hermès’ decision to invest in Williamsburg speaks to the strength and vibrancy of this location. We are fortunate to have such a great partner that will contribute to the growth and evolution of this neighborhood,” says Domenic Lanni, Co-Founder of L3 Capital.
The initial pop-up will be situated at 91 North 6th Street, neighboring less high-end brands such as Madewell, Urban Outfitters, and Everlane. This two-story store measures around 5,400 square feet, and it has plans to stick around for about two years.
The flagship store will make itself comfortable a few doors down in an 85,000-square-foot single-story location at 111 North 6th Street. Construction is ongoing and this location plans to be open in 2026.
This high-end boutique will be the brand’s first store in Brooklyn and its fourth in New York.