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Grab Your Spoons! Ben & Jerry’s Launches Secret New Flavors in NYC Only

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Grab Your Spoons! Ben & Jerry’s Launches Secret New Flavors in NYC Only

We’re only a month into 2018 and it’s already shaping up to be an exciting year for Ben & Jerry’s. In a matter of weeks they’ve revealed eight new flavors, and are now preparing to launch an entirely new product line

We feel like they’ve already developed so many innovative ice cream products—pint slices, vegan ice cream, Cores pints packed with fudge and caramel centers, truffles, celebrity flavors—what more is there?!

Next week we’ll all find out together at their celebratory NYC launch party. That’s right, all New Yorkers (and visitors) are welcome to attend the day-long event. Ice cream lovers who attend will be the first to bask in the opportunity to discover and taste Ben & Jerry’s brand new mystery product line and exclusive flavors.

While the new creations are sure to turn ice cream innovation on its head, we’re also hyped up for the party itself. Although specifics are being kept hush-hush, we know there will be interactive and engaging experiences along with fun photo opps and (of course) plenty of product sampling! 

Only a few weeks ago, Ben & Jerry’s hosted an event in L.A. for their pint slices product launch and we expect their NYC party to be just as awesome. Here’s a look at their Carnival-themed launch party in L.A. to hype you up for the possibilities of what’s to come in NYC:

The spectacle will take place at the Winter Garden at Brookfield Place next Wednesday (Feb. 7) from 11 a.m. until 6 p.m.

Don’t forget to RSVP to Ben & Jerry’s NEW Creations Launch Party on their Facebook event page, here!