The Google Pop Up Store Is Officially Back In Soho

Caitlin Horsfield Caitlin Horsfield

The Google Pop Up Store Is Officially Back In Soho
An array of Google gear, including phones, tablets and home goods will be available to test out and buy at the the company’s third ever pop up experience in NYC.

Google isn’t just online anymore. In attempt to keep up with the Amazon powerhouse, Google has taken to the streets to promote their very own version of a “hardware store” where consumers can experience first hand all that Google has to offer. The store is more of an interactive experience than a traditional store, guiding consumers through the shop with the aim of showcasing different products and educating people on how to use them.


In a statement, head of hardware marketing at Google, Thomas Ranese explained, “to us, when it comes to our goals for this, it’s as much [about] getting people excited to talk about [the products] as it is to get people buying them.”

photo: digitaltrends.com
photo: digitaltrends.com

This means of course that the experience has its fair share of token pop-up Instagram experiences: paint cans depicting the new colors of the products, a smart-home treehouse that is controllable with the Google Home Hub, a swing and a store associate ready to take your photo on it with the Pixel 3 which can later be printed.

photo: digitaltrends.com
photo: digitaltrends.com

The overall experience is quite visually pleasing and interesting. The tree house is must try; when you exit, a printed picture of the photo you take will be waiting for you in the nearby mailbox. Google’s artificial intelligence can even detect how many people are in the photo and subsequently print the number of pictures relevant to the amount of people in your group.

Google will be hosting events at this space throughout the time that it’s open, and according to Digital Trends, “the company will likely hold raffles to giveaway its products or other Google swag as it did the past two years.” Let’s see!

Address: 131 Greene Street

Hours: Monday through Saturday 11 am to 8 pm and 11 am to 6 pm on Sundays, from Oct. 18 through Dec. 31.

Featured image: Reddit @u/thecybernerd

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