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The Glass Cube’s Fate at Apple Flagship Store on Fifth

Bianca Bahamondes Bianca Bahamondes

The Glass Cube’s Fate at Apple Flagship Store on Fifth
Earlier this year the cube was removed from Apple’s Fifth Avenue flagship store, with no indicator of when it would return. If ever.

Due to a building permit which hinted at the complete removal of this cube, there was uncertainty as to the glass structure’s ultimate fate. The rumors stemmed from the filing’s wording that called for the “full removal of the glass cubical structure at the Apple Store entrance.”

https://twitter.com/Heilemann/status/906873183676108800?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fny.curbed.com%2F2017%2F9%2F12%2F16296646%2Fapple-fifth-avenue-expansion-renderings-nyc

However, during the Apple launch event—where they discussed new products such as the iPhone 8, iPhone X, Apple Watch Series 3, and other upcoming concepts—a rendering was displayed of what the new flagship store will look like.

The glass cube is undoubtedly back in the picture.

Considering the glass cube will be taken down for the duration of the renovation, it makes sense there was a permit for its “full removal.” But no worries, its coming back!

The new retail space will double the original square footage of the store, from 32,000 to 77,000 square-feet. Which probably means a larger cube, too. The expansion is said to be completed by the end of 2017.

Feature image source [Jorge Láscar/Wikimedia Commons]