Earlier this year the cube was removed from Apple’s Fifth Avenue flagship store, with no indicator of when it would return. If ever.
Due to a building permit which hinted at the complete removal of this cube, there was uncertainty as to the glass structure’s ultimate fate. The rumors stemmed from the filing’s wording that called for the “full removal of the glass cubical structure at the Apple Store entrance.”
https://twitter.com/Heilemann/status/906873183676108800?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fny.curbed.com%2F2017%2F9%2F12%2F16296646%2Fapple-fifth-avenue-expansion-renderings-nyc
However, during the Apple launch event—where they discussed new products such as the iPhone 8, iPhone X, Apple Watch Series 3, and other upcoming concepts—a rendering was displayed of what the new flagship store will look like.
Apple Store in #NYC re-opened with the famous glass cube late 2018. Will let sunlight into the store redesign. #Apple #iPhone8 #iPhoneX pic.twitter.com/uC1MJGFaVP
— Matt Swider (@mattswider) September 12, 2017
The glass cube is undoubtedly back in the picture.
Woah, Apple’s 5th Ave. store is really gonna change, while bringing back the glass cube. #appleevent pic.twitter.com/vFQzOS1Acv
— Lance Ulanoff (@LanceUlanoff) September 12, 2017
Considering the glass cube will be taken down for the duration of the renovation, it makes sense there was a permit for its “full removal.” But no worries, its coming back!
The new retail space will double the original square footage of the store, from 32,000 to 77,000 square-feet. Which probably means a larger cube, too. The expansion is said to be completed by the end of 2017.
Feature image source [Jorge Láscar/Wikimedia Commons]