Are you a Kardashian fan? Looking to expand your selection of summer basics and swimwear?
Look no further than the SKIMS Summer Pop-Up Shop!
Today SKIMS announces the opening of its one-of-a-kind summer pop-up shop at the iconic Rockefeller Center, marking not only the brand’s first-ever retail activation in New York City but its biggest yet.
SKIMS continues to create viral shopping experiences for customers with numerous moments that’ll make you want to whip your phone out and grab a pic. The spectacular and eye-catching iris blue structure is an evolution of SKIMS’ classic pop-ups and features a large diving board water display inspired by SKIMS Swim collection and the summer season.
The pop up was only announced this past Saturday with a super on brand clip of the Radio City Rockettes, who welcomed the brand to New York with their iconic kickline in front of Radio City Music Hall while dressed in SKIMS’ best-selling Seamless Sculpt collection.
“We are thrilled to be opening our most spectacular retail activation to date at Rockefeller Center with an amplified structure that includes a large diving board and water feature” said Jens Grede, CEO and Co-Founder of SKIMS. “Our activations have gone viral in the past and we expect demand for this one to be high. To ensure everyone has the opportunity to be part of it we’ve introduced expedited checkout via QR codes and are offering appointments you can make in advance. Our goal is for our customers to have the best experience possible.”
The summer-themed pop-up will allow visitors to shop from the ultimate assortment of must-have SKIMS essentials for the season, including goodies from collections like SKIMS Swim, Cotton Jersey T-Shirts, Cotton Fleece Sets, and Fits Everybody panty packs. Customers will also get to indulge in custom SKIMS sweet treats from iconic Morgenstern’s Ice Cream, further paying homage to NYC.
You can shop at the SKIMS New York Summer Pop-Up Shop at Channel Gardens at Rockefeller Center, 620 Fifth Avenue, New York, New York. It’ll be open Monday-Friday 10am-8pm ET, Sunday 10am-7pm ET. Tag us if you pop up at the pop-up!