With NYC having officially legalized recreational marijuana for just over a year now, activism groups and brands are no longer shying away from the festivities surrounding 4/20.
Last year, free joints were handed out to those 21+ with proof of vaccination, and today BIC is serving up a toasty treat while honoring their iconic partnership between Snoop Dog and Martha Stewart.
Join the unlikely duo in spirit and enjoy free s’mores by the firepit at Flatiron Plaza, lit by BIC’s EZ Reach lighter that’s featured in their comical new ad spot showing how it’s perfect for lighting candles, making s’mores and more…
Enjoy the relaxing experience and live the high life by chilling at BIC’s lounging area, checking out the food truck, listening to music, or keeping warm by the fire.
Visitors will be able to learn more about BIC EZ Reach lighters with a quick and helpful QR code while they munch on their free sweet treats.
When: Wednesday, April 20 11:00am – 6:00pm
Where: 23rd Street, between 5th Ave and Broadway, across from Madison Square Park