Though the music emanating from Mister Softee’s ice cream truck is enough to alert a New Yorker that summer has arrived, Carvel is joining in this year to kick off the summer season like never before with the first-ever soft serve dispensing NYC billboard!
On Wednesday, June 18th, New Yorkers who stroll through the West Village will have the chance to grab free vanilla soft serve…dispensed straight out of a billboard. Honestly, it’s the coolest billboard we’ve ever seen!
But it gets even sweeter than that! All attendees will also have the chance to participate in giveaways and exciting surprises throughout the day, and members of Carvel’s Fudgie Fanatics loyalty program can expect special perks as well, including exclusive swag and Carvel gift cards. Plus, the first 50 Fudgie Fanatic attendees will receive even more than that!
You can sign up to be a member of Fudgie Fanatics before this exciting day for free online or on the spot at the billboard and receive the following:
- A Buy One, Get One free soft serve sundae reward
- A free birthday reward
- Early access to new flavors and seasonal treats
- Exclusive fan-only offers throughout the year
Carvel is no stranger to innovation–back in 1934 the brand’s founder, Tom Carvel, had an ice cream truck famously break down in the middle of the blazing NYC summer heat, and that was the moment when The Original Soft Serve was invented. Now, the brand is bringing that same creative and original spirit through this one-of-a-kind advertisement. Jim Salerno, Chief Brand Officer at Carvel, stated:
For the past 91 years, enjoying Carvel’s ice cream treats with friends and family has been a special and memorable part of Summer for our loyal fans and this year is no different. We look forward to officially kicking off Summer, or what we like to call Ice Cream Season, in a playful way because after all, It’s Not Summer Without Carvel.
If you won’t be around to check out the soft serve dispensing billboard, you can still celebrate ice cream season every Wednesday at any Carvel location with a sweet BOGO offer: when you purchase a classic soft serve ice cream sundae, you’ll receive another one for free, a tradition that’s been offered at Carvel shoppes since 1936.
Learn more.📍 137 Perry Street
🗓 Wednesday, June 18th
⏰ 12 pm – 7 pm