In a city of people who wear so many different hats – from rooftop dreamers to street artists to Wall Street suits – we’ve created just the one for you.
We’re proud to announce our first Secret NYC apparel item: the “We Love This Place” Dad Hat created in collaboration with For Others, the only clothing brand that gives directly back to your local community.
In fact, for every Secret NYC x For Others Dad Hat purchased, 10 meals will be donated to New Yorkers in need through Food Bank For New York City.
Over late night slices, many a BEC breakfast and bodega coffee, we’ve all worked endlessly on this project and are finally ready to share the secret with you.
Inspired by old-school New York logos and graphics, we made “We Love This Place” front and center, because we really really do. It also echoes the newly launched SNYC sticker campaign, where we hand-select & highlight our favorite businesses across New York.
Oh, and it comes in two different color combos, for whichever New York mood you’re in. Both have our signature taxi cab yellow.
There is an extremely limited run available, so be sure to get yours before they sell out!
We’re also celebrating the launch with our followers in person – so SAVE THE DATE for Saturday, May 20 from 3-6 p.m. at Ding-A-Ling in Alphabet City (116 Loisaida Ave, New York, NY). Come party with us and enjoy everything from drinks to great music, and of course our hats for purchase and stickers too! Plus, the venue will be donating 10% of all food & beverage sales to the Food Bank for New York City.
Though we’ve been reaching millions of New Yorkers for nearly eight years through our website, Facebook page and Instagram account — we’re thrilled to finally have the first tangible manifestation of our brand available to wear on the streets of NYC.