Celebrate the beauty of nature with the first annual festival of flowers featuring over 20 NYC florists and one million flowers!
Beginning this weekend, one million vibrant blooms will be on display in the Meatpacking District for L.E.A.F., a festival of flowers.
The festival will run from Saturday, June 12 from 11 a.m. – 7 p.m. through Sunday, June 13 from 11 a.m. – 6 p.m. around the Gansevoort Plaza.
Taking inspiration from European-style flower shows (you might recall the Keukenhof Flower Exhibit in The Netherlands for example), tons of floral displays, installations, and hospitality and retail activations will appear all across the neighborhood thanks to L.E.A.F, TF Cornerstone and the Meatpacking Business Improvement District.
The weekend was designed to highlight world-class floral design in a city full of talented florists. “We are delighted to provide a platform for a new generation of florists to showcase their talents, transforming the Meatpacking District into a riot of color – a gift for all New Yorkers throughout the weekend of L.E.A.F,” said Moira Breslin, Founder of L.E.A.F.
Among floral classes, brand activations, and retail experiences, L.E.A.F. is working with over 100 florists to create and design a series of installations that will decorate the plazas and storefronts of the Meatpacking District.
Some of the installations include:
- Double Rainbow by Aerie x East Olivia – Southwest Side of Gansevoort Plaza – Immersive floral rainbow installation celebrating Pride Month. (designed by East Olivia)
- Chelsea Market – 15th Street, between Ninth & Tenth Avenues – Installations at the entrance and inside the market. (designed by Damselfly and East Olivia)
- Lewis Miller Design – Ninth Avenue Plaza North (13-14th Streets) – Lewis Miller will be doing a series of Flower Flash installations around Meatpacking District, in collaboration with West Coast Street Artist Scott Froschauer.
- Gansevoort Meatpacking NYC – 18 Ninth Avenue – Gansevoort Meatpacking will host a floral pop-up with G.H. Mumm Champagne, designed by The Unlikely Florist in celebration of National Rosé Day to benefit ROAR (Restaurants Organizing Advocating Rebuilding) and its advocacy efforts to increase worker equity and to create a sustainable operating formula for restaurants to thrive in New York City.
- Whitney Museum of American Art – 99 Gansevoort Street – Artful floral installation designed by FDK Florals.
- Stella Artois – Southeast Side of Gansevoort Plaza – Signature Stella Artois airstream adorned with florals, in celebration of Stella’s “Your Table Is Ready” campaign. (designed by East Olivia)
Executive Director of Meatpacking Business Improvement District, Jeffrey LeFrancois shared the neighborhoods excitement to be teaming up with L.E.A.F for this flower show. “After an unprecedented year, it will be a breathtaking sight to see the neighborhood blossom, thanks to L.E.A.F’s stunning floral installations adorning our plazas and streets. This June, we’ll be busting out all over and I can’t think of a better way to welcome people back and attract new visitors to the District,” said LeFrancois.
As reported by the Times, L.E.A.F. will eventually be for-profit and include ticketed lectures, parties, and master classes, however, this year, the event will be free to the public. For a festival that took five years to pull-off (and was originally scheduled for last June), this fantastic floral event is definitely something you won’t want to miss!
featured image source: Unsplash.com