After last year’s massive floral festival displaying one million vibrant blooms, the L.E.A.F Flower Show will return to the Meatpacking District for a second year.
The festival will run this weekend, Friday, June 10th and Saturday, June 11th from 11a.m. – 6p.m., through Sunday, June 12th from 11a.m. – 5p.m., growing further across the Meatpacking District than previously.
Taking inspiration from European-style flower shows (you might recall the Keukenhof Flower Exhibit in The Netherlands for example), we know there will be tons of floral displays, installations, and hospitality and retail activations like last year to appear all across the neighborhood thanks to L.E.A.F, TF Cornerstone, and the Meatpacking Business Improvement District.
Upon its first showing last year, the weekend was designed to highlight world-class floral design in a city full of talented florists. “We are delighted to provide a platform for a new generation of florists to showcase their talents, transforming the Meatpacking District into a riot of color – a gift for all New Yorkers throughout the weekend of L.E.A.F,” said Moira Breslin, Founder of L.E.A.F.
Among floral classes, brand activations, and retail experiences, L.E.A.F. worked with over 100 florists to create and design a series of installations that decorated the plazas and storefronts of the Meatpacking District.
A few of this year’s installation highlights, that have just been released, include:
- Absolut Vodka – Gansevoort Plaza South – Absolut will create a floral installation, inspired by Absolut Out & Open which provides support to LGBTQ bars and restaurants, designed by East Olivia.
- Caudalie – 823 Washington Street – In-store floral installation, designed by Flower Bodega.
- Chelsea Market – 15th Street, between Ninth & Tenth Avenues – Installation on the marquee entrance designed by The Unlikely Florist, and inside the market designed by Damselfly and Larkspur.
- Dante – 551 Hudson Street – Just south of the Meatpacking District, Dante will be host to a floral pop-up with Perrier-Jouët Champagne, designed by Popup Florist.
- Diane von Furstenberg – 874 Washington Street – Designed by FTD, in-store floral installation outfitting the windows with a floral forward installation, complimenting the season’s newest styles.
- Google Store Chelsea – 76 Ninth Avenue – In-store floral installation, designed by Simply Design NYC.
- Meatpacking District Installation – South Side of 14th Street – The Meatpacking District’s iconic display will return to 14th Street Square with an installation entitled ‘The Colonnade: A Forest of Flowers.’ Inspired by the bold reemergence of the city, and designed by Theresa Rivera Design, The Colonnade will be an explosion of blooms, creating A Forest of Flowers in the heart of the neighborhood.
- Soho Home – 401 West 14th Street – In-store floral installation, designed by Cape Lily.
- The Chester – 18 Ninth Avenue – Popsicle and whisky cocktail pairings from The Glenlivet accompanied by floral installation by The Unlikely Florist.
- The Whitney Museum of American Art – 99 Gansevoort Street – Presenting a series of free, on-site public programs and events celebrating Pride for visitors of all ages. Whitney Pride! activates the Museum building, the surrounding neighborhood, and the Whitney Lawn, a 6,000 square foot temporary pedestrian-only, grassy thoroughfare outside the Museum on Gansevoort Street, which will also feature a floral installation by FDK Florals. Whitney Pride! is part of the Museum’s ongoing commitment to support LGBTQ+ artists and communities and offer an inclusive space for all to gather and enjoy American art. For more information visit whitney.org/pride.
Alongside floral installations will be the European-style flower market, presented by TF Cornerstone, which will sit on Washington Street between Little West 12th and Gansevoort Street and feature 30 florist retailers.
As reported last year by the Times, L.E.A.F. will eventually be for-profit and include ticketed lectures, parties, and master classes, however, last year’s event was free to the public. For a festival that took five years to pull-off (and was originally scheduled for June 2020), this fantastic floral event is definitely something you won’t want to miss!